Instagram is a stellar channels for participating your customers and producing visual content. However, only few make use of Instagram’s advertising opportunities. In Finland, Instagram advertising has only been a thing for a year or two, and pioneer businesses have reached extremely positive results from this channel. On Instagram, content and very detailed targeting are key – the photos can’t be ads pushing people to buy or too unilateral communication. With Instagram advertising, you can:
- reach a completely new kind of target group
- direct people to visit your website or download your app
- boost your video views
- build your brand
- expand and diversify your communications
- increase consumer participation.