Social Media Marketing
The role of social media in marketing is continuously growing – up to 97% of Finns aged 15–55 use social media. Social media presence alone is not enough. Communications must be based on dialogue and participation, and content must always serve the target group. Too many fall for one-way communication or assume a style that focuses too much on sales. Then they are perplexed when social media isn’t producing the wanted results.
Five reasons for social media marketing
- Wide reach
- Reaching target groups
- Data collection and utilization
- Brand building
- Customer service
Social media marketing is divided into several parts. When creating your social media content and presence, you must plan the content, write the texts, create the graphics, build the target groups and advertising campaigns as well as react to the comments of customers. For this, Kubla provides a competent team that can handle every step of the way.