Customer oriented marketing – Heres our 5 tips 

Do you know what is one of the key success factors for companies? Customer experience. In today’s world, the customer is at the center of the entire business. The customer no longer comes to the seller, instead the seller has to attract the customer to choose his business over others.  Also, the aim is no longer to get one-time purchases. Nowadays the goal is to form good, long-term customer relationships, which will over the years bring multiple purchases. Kubla considers it important that the company’s entire staff are able to look at things from their customers perspective​​. This way you can map the positives and negatives. This is the goal of customer-oriented marketing.

Read more about customer-oriented marketing in our blog: H2H Marketing, what is it, and how can you succeed at it?

Customer-oriented marketing does not focus on the masses – The customer is an individual

Demand-oriented marketing thinking pays attention to the needs and wishes of customers, but still sees them as one big mass. This paved the way to the development of customer-oriented marketing thinking, where the customer is thought of as an individual.

Customer-oriented marketing knows the individual needs, wishes and purchasing behavior of the customer, on the basis of which they are offered products or services that meet these requirements. Marketing towards an individual instead of mass marketing is much more cost effective.

The core of this mindset is the customization of a product or service to the customer’s individual preferences. A paint store, for example, tones the paint to the shade desired by its customers because it thinks about customers’ personal needs and wants the customer experience to be better than their competitors. You surely want this too, which is why the “customer is #1 priority” mentality should be implemented in your business.

So what is customer-oriented marketing like in practice? Kubla has listed five tips to get you started: 

1. Customer is the first priority in customer-oriented marketing

What does the customer like? What does he need? In addition to being able to identify and meet the customer’s wishes and needs, strive to do even more – many companies can give the customer what they expect, but how many can exceed expectations? Customer-centric marketing makes customers come back time and time again. When the customer experience exceeds expectations, the customer is guaranteed to return with a friend. The experience spreads from word of mouth: a good customer experience brings in a few more customers, a bad experience will make customers take their money elsewhere.

We have encountered a number of companies that are really putting their customers on a pedestal. For example, the Finnish manufacturer of natural cosmetics, Luonkos, values its customers so much that they give them the decision-making power in naming their new products. Communication is key! 

Luonkos raises its customers to the same line as where they themselves are – customers feel close to the company and its management.

2. Customer-oriented marketing is priced fairly

Pricing your product can sometimes be a headache. The price shold be suitable for the target group, but also bring profit. Companies want to maximize their profits and end up overpricing their product, which makes customers not want to buy it. Entrepreneurs can, and should ask potential customers about prices in social media forums like Facebook. This is a customer-driven way of finding out what people are willing to pay for your product or service. 

It’s good to base the survey on what the price proposed by the entrepreneur himself consists of: materials, working hours and marketing.

Fair pricing means that the price should feel fair to the customer in relation to the value of the product or service. For example, Finnish people tend to value Finnish-made products over one’s made abroad, and are willing to pay a higher price for said reason.

3. Delight your customers with benefits

Everyone loves surprises, right? Even the smallest gift is a tribute to someone else – A free product sample when ordering is a way for an entrepreneur to say: thank you for being my customer. Fostering the customer relationship is important, as maintaining sales to existing customers is much easier and cheaper than trying to acquire new customers.

When your stock is bursting with older products, selling them at a discounted price is a good option. If you do this, you should also consider giving discounts for new products. Customers notice if their favorite products are never discounted – Customer relationships can also be maintained by offering the customer meaningful benefits.

4. Customer-oriented marketing personalizes the message

Kubla urges companies to communicate according to customer preferences and buying behavior. The best message is a personalized one that makes the customer feel appreciated. 

For example, an e-mail message can be enhanced simply by typing the recipient’s name at the beginning of the message. “Hey, Sarah!” sounds far more personal than a general greeting.

5. Customer-oriented marketing aims at loyalty

You want your customers to be loyal to your brand, right? Then you must in turn be loyal to them. People often behave like a mirror to another person or company – if customer service is stubborn, the customer is likely going to be matching with their vibe, creating a negative experience overall. Approach the customer as a person, listen to their feedback and consider them as an individual. Customers who feel appreciated and listened to are much more likely to be loyal to your brand.

Rewarding loyal customers is a testament of a company’s loyalty. The prize can be a small gift or any other thing that is relevant to the customer. An insignificant prize can cause a negative reaction and make customers wonder if the company knows them beyond their first name.

Kubla encourages customer-oriented business

Customer-oriented marketing works because people want to be at the center of the transaction. Who better to know what the customer wants than himself? When doing business, it is worth listening to customers. In general, the best development ideas come from customers themselves, and addressing them can lead to a new rise in your business – Be open to feedback!

Do you want to make marketing even more effective in a customer-oriented way? Kubla is always ready to help! Contact us and make an appointment with our digital marketing professionals.

Do you know what is one of the key success factors for companies? Customer experience. In today’s world, the customer is at the center of the entire business: the customer no longer comes to the seller, instead the seller has to attract the customer to choose his business over others.  Also, the aim is no longer to get one-time purchases, nowadays the goal is to form good, long-term customer relationships, which will over the years bring multiple purchases. 

Kubla considers it important that the company’s entire staff are able to look at things from their customers perspective​​. This way you can map the positives and negatives. This is the goal of customer-oriented marketing.

Read more about customer-oriented marketing in our blog: H2H Marketing, what is it, and how can you succeed at it?

Customer-oriented marketing does not focus on the masses – The customer is an individual

Demand-oriented marketing thinking pays attention to the needs and wishes of customers, but still sees them as one big mass. This paved the way to the development of customer-oriented marketing thinking, where the customer is thought of as an individual.

Customer-oriented marketing knows the individual needs, wishes and purchasing behavior of the customer, on the basis of which they are offered products or services that meet these requirements. Marketing towards an individual instead of mass marketing is much more cost effective.

The core of this mindset is the customization of a product or service to the customer’s individual preferences. A paint store, for example, tones the paint to the shade desired by its customers because it thinks about customers’ personal needs and wants the customer experience to be better than their competitors. You surely want this too, which is why the “customer is #1 priority” mentality should be implemented in your business.

So what is customer-oriented marketing like in practice? Kubla has listed five tips to get you started: 

1. Customer is the first priority in customer-oriented marketing

What does the customer like? What does he need? In addition to being able to identify and meet the customer’s wishes and needs, strive to do even more – many companies can give the customer what they expect, but how many can exceed expectations? Customer-centric marketing makes customers come back time and time again. When the customer experience exceeds expectations, the customer is guaranteed to return with a friend. The experience spreads from word of mouth: a good customer experience brings in a few more customers, a bad experience will make customers take their money elsewhere.

We have encountered a number of companies that are really putting their customers on a pedestal. For example, the Finnish manufacturer of natural cosmetics, Luonkos, values its customers so much that they give them the decision-making power in naming their new products. Communication is key! 

Luonkos raises its customers to the same line as where they themselves are – customers feel close to the company and its management.

2. Customer-oriented marketing is priced fairly

Pricing your product can sometimes be a headache. The price shold be suitable for the target group, but also bring profit. Companies want to maximize their profits and end up overpricing their product, which makes customers not want to buy it. Entrepreneurs can, and should ask potential customers about prices in social media forums like Facebook. This is a customer-driven way of finding out what people are willing to pay for your product or service. 

It’s good to base the survey on what the price proposed by the entrepreneur himself consists of: materials, working hours and marketing.

Fair pricing means that the price should feel fair to the customer in relation to the value of the product or service. For example, Finnish people tend to value Finnish-made products over one’s made abroad, and are willing to pay a higher price for said reason.

3. Delight your customers with benefits

Everyone loves surprises, right? Even the smallest gift is a tribute to someone else – A free product sample when ordering is a way for an entrepreneur to say: thank you for being my customer. Fostering the customer relationship is important, as maintaining sales to existing customers is much easier and cheaper than trying to acquire new customers.

When your stock is bursting with older products, selling them at a discounted price is a good option. If you do this, you should also consider giving discounts for new products. Customers notice if their favorite products are never on sale – Customer relationships can also be maintained by offering the customer meaningful benefits.

4. Customer-oriented marketing personalizes the message

Kubla urges companies to communicate according to customer preferences and buying behavior. The best message is a personalized one that makes the customer feel appreciated. 

For example, an e-mail message can be enhanced simply by typing the recipient’s name at the beginning of the message. “Hey, Sarah!” sounds far more personal than just a general greeting.

5. Customer-oriented marketing aims at loyalty

You want your customers to be loyal to your brand, right? Then you must in turn be loyal to them. People often behave like a mirror to another person or company – if customer service is stubborn, the customer is likely going to be matching with their vibe, creating a negative experience overall. Approach the customer as a person, listen to their feedback and consider them as an individual. Customers who feel appreciated and listened to are much more likely to be loyal to your brand.

Rewarding loyal customers is a testament of a company’s loyalty. The prize can be a small gift or any other thing that is relevant to the customer. An insignificant prize can cause a negative reaction and make customers wonder if the company knows them beyond their first name.

Kubla encourages customer-oriented business

Customer-oriented marketing works because people want to be at the center of the transaction. Who better to know what the customer wants than himself? When doing business, it is worth listening to customers. In general, the best development ideas come from customers themselves, and addressing them can lead to a new rise in your business – Be open to feedback!

Do you want to make marketing even more effective in a customer-oriented way? Kubla is always ready to help! Contact us and make an appointment with our digital marketing professionals.

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