Why should you hire a fb ad agency instead of DIY?

Hiring a fb ad agency to take care of your Facebook advertising is a decision many entrepreneurs ponder. Let’s explore the pros and cons for doing so – and what pitfalls to avoid.

Hiring a Facebook ad agency – How To Guide

So you’re looking for information on how to hire a Facebook ad agency and what is the best way to go about it. Maybe you’ve recently started as a marketing manager or you’re an entrepreneur with a growing company with ever increasing workload: here are the most important parts to consider when outsourcing your marketing.

Should I hire a freelancer or an agency?

Freelancers are often a more affordable option for companies looking to hire help with their Facebook advertising. However, relying on one person to manage your company’s lead generation can be risky; if that person decides to enter another field or the chemistry with that particular person doesn’t work you’ve got no choice but find another one. And that obviously leads to a lengthy learning period where you need to bring the new freelancer up to speed.

I recommend finding an agency that has experience in your field and a team of experts. It’s not realistic for one person to have the latest knowledge on technical analytics setup and the best ad formats for your business and what other channels might be worth testing.

Is hiring a Facebook ad agency expensive?

It doesn’t have to be. We have a very affordable pricing structure that takes into account our clients budgets. Another thing to point out is that we have a fixed pricing – you don’t pay extra in the months when your ad budget increases (e.g. in the high season).

Your monthly advertising budget could actually shrink if the agency discovers ways to improve the efficiency of campaigning!

Should I already have a Facebook ad account?

It’s not necessary to have a Facebook ad account to get started with an agency. We at Kubla often build all the necessary tools for Facebook advertising, be it the ad account or even the company’s Facebook page. We’re also accustomed to helping our clients with setting up the Business Manager that is useful for managing all the different tools under one roof.

What know-how should I have to get started with an agency?

Our clients don’t need to know the ins and outs of Facebook advertising in order to work with us; that’s our job! It is useful, though, that you know your own products/services and the target audience. Together we can create the best messaging and fine tune targeting to create cost effective campaigns.

What type of reporting should I expect?

Reporting is an important part of digital marketing and great reports are not just a pile of numbers but deliver insights on what to improve. Asking to see a report example and what insights it holds is a great way to test waters with a prospective partner.

With these tips you can get the ball rolling and find a suitable agency for your digital marketing needs!

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