Marketing Tracking - What and why?
Monitoring marketing in traditional channels such as print advertising is much more complicated than in modern digital marketing. The benefits of …
What works in marketing
Many of our clients ask us what the ideal marketing strategy looks like? What works in marketing? How should I write a copy? What are the best col…
The Pathway of Digital Marketing
Every business should strive to improve their digital presence through online marketing. Most businesses go through quite a dramatic journey befor…
What SEO research can tell us about our customers
Can SEO research (specifically, keyword research) really be used for more than ad planning and SEO-focused content creation? First, let’s take a l…
The Dangers of Measuring Everything on the Website
All too often our clients come to us saying “We want to start measuring everything on the website!” On its surface, it sounds like a great idea. W…
Should I update my site?
Should I update my site? The short answer? If you have to ask, the answer is yes. The long answer? Well, as always, it’s complicated.
There ar…
Google Ads Remarketing
Remarketing is a great way to re-engage potential customers, and it’s available from Google Ads. It’s important to understand how Google Ads remar…
7 Tips for Google Ads Optimization
Google ads are one of the most sophisticated forms of digital marketing. Millions of businesses depend on google ads to get their message out and …
Google Ads Reporting: A Comprehensive Overview
Many people think that Google ads reporting is difficult to get a handle on. They might wonder why it’s so important or how they can use the repor…
The Top 5 Tips: Google Ads for Small Business
Google ads are a fantastic way to advertise your business if you have a tight budget. However, they can be frustrating to set up and manage. In th…
7 Google Ads Best Practices
Google Ads is an advertising platform that allows you to place text ads on Google’s search results pages, as well as the websites of its partners.…
Google Ads Conversion Tracking
Google Ads conversion tracking is a great way to measure the success of your google ads campaign. Google provides a basic google ad conversion tra…
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