Features of a good ad 

The characteristics of a good advertisement is often seen by advertisers as an increase in the number of customers and sales. Ads don’t always lead to direct sales, at least at first. If this is the case, it’s a good idea to stop and think about what the characteristics of a good ad really are.

With digital advertising, you’ll gain more awareness and sales through continuous development. However, you can also weaken your brand by sending the wrong kind of message. For example, the constant pursuit of the wrong target group with a product that doesn’t interest them and that they can’t afford can have a negative impact on your brand. Try to think carefully about what makes a good ad for your company specifically.

What makes a memorable ad?

A good ad will stay in the viewer’s thoughts. Can you remember some ads that have caught your attention? Maybe a Starbucks commercial? Perhaps just an ad you saw on YouTube? 

If nothing comes to mind, the web is full of analysis of successful ads around the world. Sure, the features of a good ad are a little different on a budget of millions, but you can still learn from these memorable ads.

An average person sees over 50 ads a day. It’s very difficult to stand out from the crowd unless the ad is either really distinctive and creative, or alternatively really well-targeted and crafted. From these, we recommend a well-targeted and well-structured ad.

A good ad is dependent on multiple factors. Instead of striving for a “perfect” ad, focus your efforts on proper targeting and the structure. This method is much easier and ensures that your ad gets the right reaction from your customers. The ad itself doesn’t have to be mind-blowing, good targeting and the right structure are enough for effective advertising.

Features of a good ad targeting-wise

When targeting an ad, it’s important to acknowledge who your company’s target audience and customer segment are, and then implement targeting with these features. Every business should know who their customers are. This information can also be used to target digital advertising.

A good ad consists of four steps

The basic features of a good ad can be divided into four main points that can be utilized in almost all types of digital marketing:

1. Get the customer’s attention with the title

A great benefit to the customer is usually the best way to get attention because the customers are generally only interested in the benefits he/she is getting.

2. Choose an eye-catching and clear image

An image speaks more than a thousand words. Many customers even skip the headlines and only browse the images on Facebook, for example.

3. Short and appealing ad text in addition to the title

Summarize your message to the customer, telling them why your company’s product or service is the right choice for them.

4. Always remember to implement a CTA at the end of your ad

Without a direct call to action, the customer simply does not remember to contact your company, even if the matter is urgent. This has been shown in hundreds of A / B tests performed by the Kubla team.

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The characteristics of a good ad in the title

Customers pay attention in ads to the picture and also the headline. Think carefully about what would be a good title for your advertisement that is sure to captivate the reader’s attention and interest. In the end, an interested customer is more likely to read your ad until the end if he/she is in the right target audience. It’s hard to entice a customer to read your ad or listen to your message without having a compelling headline.

The different characteristics of a good advertisement for a title can be broken down as follows:

1. Straight to the point

• Tell the customer directly what the purpose of the ad, for example “Clearance sale -70%”

2. Drawing attention 

• Titles that don’t tell the whole thing but draw attention effectively

3. “How to” Titles

• If the customer is, for example, searching “window cleaning company” you can catch their attention with a title like “How to find the cheapest window cleaning company near you”

4. Manuals

• You can publish an instructional manual on your site that can be downloaded by anyone interested. In the title you can entice the customer to visit your site to order the manual to their email.

5. General lists

• In your title, say that your content includes “Top 10 changes in digital advertising 2022”

6. Questions

• You can also summarize the content with a question, such as “Did you know that there’s a risk in hybrid cars?”

How do you include good ad features for your company’s ads?

The characteristics of a good ad are completely clear to the expert who makes ads every day. If you are advertising for the first time or only occasionally without an ongoing routine, it can waste your time and you may end up losing money on non-functioning ads.

If you’re looking to get your ads rolling efficiently and with the help of experts, feel free to contact us at Kubla, we’ll get you started on this ride.

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