What are the Best Digital Marketing Services for Small Businesses? 

If you are a small business owner and you’re looking for digital marketing services, then this blog post is for you. We’ll answer the question “What are the best digital marketing services for small businesses?” and give a few options to get started with.

When it comes to digital marketing, there are so many different strategies that can be used by businesses of all sizes. It’s important to find out which ones will work best for your company! Let’s start;

Search Engine Optimization (SEO)

Search engine optimization is the most important digital marketing service for small businesses. SEO has a number of benefits that help small business owners to effectively compete with large and established companies by more easily ranking in search engines such as Google, Bing, Yahoo! Search, and others.

Fact 1: The first page of Google SERP gets 75% of the clicks of all searches!

We break down these advantages into two categories: short-term objectives and long-term objectives.

Short-Term Objectives for SEO:

• Establishing brand awareness in a competitive marketplace by showing up at the top of search engine results pages (SERPs) when consumers are looking for services and products you offer with your company name or service keywords, including those that have not been explicitly mentioned on your website.
• Generating more traffic to your website by growing the number of people who visit it. SEO is a great way to build organic, free, targeted web traffic from search engine queries that have not been explicitly mentioned on the site. This type of web traffic is considered “inbound” and can help small businesses grow exponentially through content marketing initiatives.

Fact 2: 89% of the customers begin their buying process with a search in the search engine and 75% of the marketers believe SEO to be the best way to increase organic traffic and leads. 

• Raising awareness of a product or service by generating more digital content about it. More content means more opportunities for search engines to find and index new pages, which can help generate inbound web traffic from searches that have not been explicitly mentioned on the site.

Long-term objectives for SEO:

• Strengthening domain authority.
• Increasing visibility on search engine result pages.
• Generating more sales leads for the company.
• Enhancing customer loyalty and advocacy efforts by making it easier to find, evaluate, and purchase products or services online.

How to start your first SEO campaign?

The first thing you’ll need is a well-structured website. This will make it easier for search engines to crawl your site and rank you in the SERPs.

After that, add relevant keywords to the content on your website. You can do this through metadata tags (supplied by Google Webmaster Tools) or by adding keyword-rich sentences within blog posts and pages of your site. Then submit an XML sitemap file with those URLs so search engine crawlers know where they need to go when indexing your site.

Finally, consider implementing a social media marketing strategy like Facebook Ads or Twitter Promotions. These are great ways to attract new visitors who might not otherwise find their way onto your page! Studies show that 50% of small businesses employ social media marketing to give their business a boost. Social media creates engagement with the brand, which can lead to other benefits for the company.

Interested in using digital marketing services? Contact us here.

Local SEO can take you a long way

46% of the total Google searches are local intent! Local SEO makes small businesses visible in the area they serve, which is vital for small business success. When people search near their location on Google Maps or Yelp (or another site), local listings will appear at the top of results pages under a “nearby” tab.

• Most small businesses are not advertising locally but many can benefit from lots of foot traffic and sales close to home by creating a profile with key details like address, phone number, opening hours, photos, and more.
• Local SEO should be included as part of an overall digital marketing strategy because it expands your reach beyond national competitors who may have a better ranking on generic keywords where you want to show up first. If those higher-ranking sites limit visibility to their local region, small businesses can stand out and rank better for relevant keywords.
• A small business should choose a service provider that offers comprehensive online marketing services such as SEO, pay-per-click (PPC), social media advertising, content creation/management, and more so they have access to all the tools needed to succeed in today’s digital world.

Google Ads Marketing (SEM)

Placing ads with AdWords alongside organic results so you’re reaching customers when they are actively looking for solutions is another great tactic.

With Google Ads Marketing, small businesses can advertise their products or services to people in a specific geographic region — like the local area where they operate.

In addition to advertising on search queries, there are other platforms that small business owners can use with SEM: display networks and video ads for example.

Google’s platform is all about providing small businesses the opportunity to connect with customers who have shown an interest in what they offer by showing up when users type keywords related to their expertise/product into the search engine - even if those small-time entrepreneurs don’t already rank highly (or at all) for them.

However, Google Ads marketing is a paid service and requires a high level of industry experience and skills to make the most of it. We believe the risk is worth taking as 80% of the marketers believe it increases brand awareness and 65% of the SMEs already run one or more Google Ads Marketing campaigns.

So, that’s all for today. Hope you found this blog informative and insightful. If you’re looking for a qualified, affordable, and experienced team to help with your digital marketing needs look no further than Kubla Marketing. Our team of knowledgeable professionals is ready and waiting to partner with you on your next project!

Need help with branding? SEO services? Social media management or advertising campaigns? Whatever it is that you need to be done, let us know - we’ll take care of it from start to finish at a price tailored just for small business owners like yourself.

For any kind of assistance feel free to contact us; our friendly professionals are ready to help!

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