Everything else can be replaced, except physical contact!

Small business marketing \ Marketing in business \ Everything else can be replaced, except physical contact!

A visit to Habitare (furniture, interior design, and design trade fair for professionals and the public in Helsinki) inspired me to reflect on online and offline relationships.

Our client Skanno is implementing this nicely in its own marketing. You have to be able to see the objects on the spot and, in addition to the showroom, design enthusiasts were able to admire the new products at this year’s Habitare.

But first, you have to reach these design lovers, and that’s where we came in. One of the natural ways to reach the right target group during the fair was to target ads to people moving around the exhibition area.

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Another way was to invite website visitors to visit us on the spot.

You can read more about the different targeting methods in social media advertising in our earlier article.

Digital marketing can bring a lot of what traditional marketing is used to. But there is one thing that digital cannot replace - the personal touch, the face-to-face encounter.

The best results are achieved when a company thinks about its customers and addresses them from multiple channels. No one is above the others; it is the interplay that counts.

So if you do a lot of trade fair marketing, you can benefit from digital marketing. And if you’re an online retailer, you can add depth to your customer relationships with, say, a pop-up shop.

There are ways, so get in touch and let’s talk more - either online or on the spot!