Image advertisement in company marketing 

An advertisement image takes most of the attention when you see an advertisement, but what were the deciding factors before the ad image was targeted to you? Someone decided who the ad will be targeted to and how many people the ad will be shown to. The image in an advertisement plays an important role in advertising as long as the target group and volume have been considered beforehand. After that, the advertisement image, or banner ad is the most important factor if you’re looking for good results for your business through digital marketing.

Are image advertisements relevant?

The image ad plays a crucial role in advertising. Even a few small differences in the color scheme of an image, for example, can make up to 50% of the difference in how it performs. So even if you don’t change anything other than the color scheme, you can still double your ad performance with this slight visual adjustment. Why is this? The human eye distinguishes certain colors much better than others, therefore the choice of colors has a significant effect on the performance of your ad, among other things.

Do not worry. As mentioned above, by choosing the right audience and volume, your ad will still get results no matter which ad image you choose.

An advertisement image is designed for your target audience

Make sure your ad image is linked to the target group. Let’s say you are selling geothermal pumps and your target group is a family man or woman living in a detached house. If you show your ad without an age distribution and without a specific geographic location, it will be shown to people who aren’t necessarily interested in your product. If your ad is shown to a person living in an apartment building who can’t use your product in their house, your advertising money is wasted and in addition, people might start to avoid your company for showing irrelevant ads. 

It’s safe to say that bad advertising can even turn directly against your business if you don’t know your audience and manage the advertising poorly. When advertising to families, use pictures of kids in your ads, and when targeting students, use pictures of young adults. Efforts like these will generally give you better results with your advertising. 

Why should you change your advertising image every now and then?

Changing your ad image from time to time is a good idea. This way, you can do AB testing, and you’ll find the best performing picture for your company. This ensures you get the most return off your marketing efforts. AB testing plays an important role in advertising. Since the ads are going to be much better and reach the right audience, customers will like them more and won’t get “worn out” by the same image. 

Does the same picture fit on every channel?

Choose your image based on the channel you are using. Also, think carefully which channel would be the most effective one for your ad image. For example, a small Google banner ad doesn’t usually fit a large ad image. In Facebook and LinkedIn ads, you can use almost any kind of image size. You can also then target the large images towards desktop users. For Instagram, the general recommendation is a simple and colorful image. A large percentage of the users barely read the message you write, and only look at the image before continuing to the next post on their feed.

Can the ad image be from the internet or a public photo bank?

You can select ad images from a public photo bank. However, make sure that this is not a completely free image that many other potential competitors or companies can also use. We recommend you choose a paid service or guide your partner to choose paid images. This will ensure that the same image does not appear in the ads of the other three companies that your potential customer has already seen in the same week. We have encountered this type of situation and in cases like this the customer almost always takes their business elsewhere.

How can I get help choosing an ad image?

If you want to hear and learn more about the choice of advertising image and effective advertising, contact us at Kubla and we’ll set up a meeting or a remote meeting so we can go through this together.

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