Top Five Reasons To Start Advertising On Bing Right Now 

Bing - what was it again? Can you remember the last time you struggled to find the right information or just needed a quick, reliable source of information and chose Bing for the job? 

Microsoft’s Bing is the world’s second most popular search engine, but its rival Google has gained dominance over the years. However, there are still a large number of potential customers who actively use it instead of Google.

Microsoft’s Bing provides its users with an easy way to surf the web, with text and image search options easily located in the search box. Of course, Google also has an image search option, but it’s not located directly in the search box. Instead, a voice search is placed in the search box. 

As you can see, there are apparent similarities between the two search engines and, of course, the basic structure familiar to the search engine. Even so, popularity is still divided between the two search engines as not everyone uses Google.

Even if the term “googling” is used to describe surfing the web these days, Google is not everyone’s cup of tea. Millions of users do their searches on Bing. Most Windows devices also have Bing as a factory default, and yes, it remains a daily feature for many.

Bing ads provide cost-effective visibility.

Like Google, Bing also makes a profit through keyword advertising. While there are differences between the two most popular search engines, Bing’s keyword advertising is surprisingly similar to Google AdWords.

Using Bing as an advertising platform should be a breeze if you know even a bit of Google AdWords and its interface. 

Apart from their basic structure, the two search engines have in common: from the advertiser’s point of view, they also have a click-based billing system: the advertiser only pays for clicks, both on Bing Ads, the Microsoft Advertising platform, and on Google AdWords.

Bing takes the lead in terms of cost-effectiveness. Once its algorithm and general advertising practices become familiar, Bing can prove to be a goldmine. Compared to Google searches and visitor numbers, Bing comes in second place but excels as an inexpensive and cost-effective advertising platform due to the lack of competition. 

Keywords important to your business or activity are used by a much smaller set of competitors on Bing, which considerably lowers click-through rates (CPC).

Of course, we cannot deny the fact that Google AdWords is the world’s most popular platform for keyword advertising, but this does not eliminate the potential of the Microsoft Advertising platform. If you only advertise on Google, you will ignore millions of potential customers on Bing.

Five reasons to advertise on Bing Ads

Microsoft Advertising, formerly known as Bing Ads, offers cost-effective ad space. While it doesn’t supplant Google, it still comes in a close second. Both have their merits, and neither should be overlooked - advertising on Bing is best suited as a cost-effective back-up to Google advertising.

1. Millions of searches per month.

Bing continues to have a loyal user base: around 1 billion unique global visitors conduct their searches on this search engine.

2. One ad, three search engines.

Bing is a Microsoft-owned search engine, but so are Yahoo! and AOL. When you create your ad on the Microsoft Advertising platform, it quickly reaches visitors on all three search engines.

3. A more convenient and less expensive way to achieve good results.

Bing performs almost billions of searches every month. Yet, the search volume is lower than the search engine Google, creating less competition and the possibility of more manageable and cheaper access to good ad placements.

4. Better ROI, higher CTR, and lower CPC.

Bing is a very cost-effective campaign platform due to less competition. Low budget? No problem! Getting a higher CTR or click-through rate with a lower budget is possible with the Microsoft Advertising platform. 

Indeed, the same amount of money you invest in a campaign on Google AdWords can deliver up to half the results on Microsoft Advertising. But, with a better ROI (Return On Investment), a higher CTR (Click-Through-Rate), and a lower CPC (Cost Per Click), it’s time for advertisers to jump in.

5. A better target audience.

Google has a bewilderingly broad target audience: people of all ages, looks and preferences use the search engine, while Bing can narrow down the user base much more precisely. 

Bing is a credit search engine that is primarily used by married people over 35 with an above-average standard of living. Adverts targeting affluent audiences seem like a no-brainer, right? If your product or service falls into this target group, it’s time to start advertising!

What if Bing turned out to be your goldmine?

Yes, definitely! You should not ignore the opportunities that advertising on Bing can bring to your business or activity. Together, Google Ads and Microsoft Advertising cover almost all search engine searches in the USA. 

Successful, cost-effective advertising on Bing requires some familiarity with the algorithm and the practices of effective advertising. Although Bing does take some time and effort to get going, the increased customer base makes it worthwhile. As long as your competitors stay on Google, it’s worth trying advertising on Bing! 

Get in touch with the Kubla team today to learn how we can handle your Bing advertising efficiently!

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