Search Engine Optimization 

Search Engine Optimization helps you outperform your competitors on Google. Search Engine Optimization (SEO) means improving the visibility of your website in Google search results. Therefore, a well-optimized website will attract more traffic through your website, with the potential for organic growth through Google. But is it worth it? How does search engine optimization work?

Search Engine Optimization and the main elements

Search Engine Optimization is important for every business. When doing search engine optimization, there are three key points to remember:

• Remember to use your chosen “keywords” often enough.
• Add enough content (text, images, videos) to your company’s website.
• It is a plus to get links to your company’s website from other websites, but this is not an absolute necessity.

Search Engine Optimization and keywords

The most common challenge is to identify the most important search terms or keywords. The words that you should use in your content.

Your customers will use several keywords to search for your business’ services on Google. So, it’s very important to use some other variant of words than just the name of the product/service in question. You can find these words with Google’s own tools (keyword planner), as well as with tools such as KeywordTool.

In many cases, your potential customers will search for questions related to your service, such as “how to increase your visibility on Google.” So most people do not just search for the keyword “search engine optimization.” Nowadays, Google exact search is also increasingly used, thanks to Google’s suggestions.

The most important keywords are revealed by keyword research. It allows your company to find out what words your customers are using to search for the specific products/services you offer. 

Keyword research also allows you to optimize your content for search engines by using carefully selected words. In turn, you’ll achieve better rankings in Google SERP and will direct more customers to your website free of charge at the same time. 

Is Search Engine Optimization already in place on your business website?

Search engine optimization can be used when you develop your site, but when optimizing for Google, the most important thing is to make sure the basic features of your business site are in order.

You can check the visibility of your business on Google by searching for the service you offer with generic titles. Don’t search directly by your business name because your customers use service names. All companies can be found under their own “brand.”

So if you do roof renovations and operate in Tampere, you can search “roof renovation Tampere.” The most important thing is to find it on Google’s 1st page because only less than 5% of customers go to another search page. 

95% of all users select the operator of their choice from the first page of Google search or perform a new search and check only the results of the 1st page again. 

In local searches, such as our “roof renovation Tampere,” Google also brings local businesses to the map view. That’s why it’s important that your business also has a  Google My Business account in place and is up to date. After all, an incredible number of purchase decisions are made through the map view. So make sure you’re on the first page of Google!

Search Engine Optimization and its benefits

The biggest benefit is getting free traffic to your business website. If Google’s search engine has a good understanding of the services your business offers, you will appear in the most important searches directly on Google’s first page. 

This way, potential customers will find your website and your services. At the same time, you will get constant traffic to your site without paying for advertising. 

According to our research, most US websites are not optimized, so we can warmly recommend Google optimization (Search Engine Optimization) for your website. This will allow you to quickly get better rankings on Google than your competitors and add potential customers to your website.

However, you should know that optimization is a long-term job. With new and updated content, you can get good results on Google in a matter of weeks and increase the amount of traffic on your website.

How does Search Engine Optimization affect Google Ads?

Google advertising can benefit enormously if your website is search engine optimized. You get a direct “discount” for every Google ad you place because search engines favor well-optimized sites.

You get quality points based on the structure and content of your site. Google will ultimately give your site a score on a scale of 1-10. If your site scores a perfect 10, you get full discounts on Google Ads advertising.

Each separate “tab” on your site will have its quality score. You can easily track the progress of your site’s quality score and increase your discounts. Therefore, it is possible to reach a situation where you pay $1000 for your ads, and your competitor may have to pay $4000.

Below is an example of a calculation formula used by Google

You’ll receive discounts based on your site’s Quality Score (1-10).

Company 1 pays $500 per 1000 visitors.

Company 5 pays $5000 per 1000 visitors.

How to do Search Engine Optimization?

Any business can do optimization without any coding skills. The most important thing is the content of the site and the use of the right keywords. So your business needs to find out what words your most potential customers are currently searching for in Google. Using these same words in your business website content will easily rise in the search engines related to your services.

In addition to this, it is important to make sure that these keywords are found in the structure of your website, for example, in the “title” and “meta description” sections of your website control panel. 

There are also many other factors related to the technical implementation of your site that will affect the search engine optimization of your site, but the most important are the content and keywords. This way, every business can influence the visibility of its site on Google.

If you want detailed information about the development of your site, we will be happy to help your company on the first page of search engines.

How to Proceed?

• Check out Kubla’s Search Engine Optimization Guide 2020 article
• Ensure that your website uses Google Analytics and Google Console (formerly known as Google Webmaster Tools ).
• Find out the most important keywords/keywords (e.g., the free Google tool “keyword planner” helps to find out, or the world’s most popular paid software, SEM Rush)
• Make sure the most important words are found in the right pages often enough (recommended 7-15 times most often)
• Bring new content to your site every week (Google favors steady content production)
• Train your staff on the basics of search engine optimization
• Monitor the results at least every few months

5 Reasons to Do Search Engine Optimization

• A freeway to beat your competitors on Google.
• Some customers just click on “organic results” (avoid ads).
• You can track the increase of traffic flow to your site monthly.
• You can Get discounts on Google Ads services.
• Competition is constantly intensifying, but it’s better late than never!

Visit our website to order a free report that will tell you immediately the status of your site’s search engine optimization.

Ask us more if you want more customers for your website.

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