Does Banner advertising still work in 2021? 

Banner advertising is one of the oldest forms of advertising on the web. From time to time, the question is raised whether banner advertising still works. The short answer is that it does. And then the longer answer: banner advertising is effective when done by an expert and against rational objectives.

How Kubla does effective and budget-friendly banner advertising?

When we do banner advertising at Kubla, we always do it carefully, choosing the best ways to build the campaign while considering the client’s objectives. We ensure the effectiveness of banner advertising in two ways:

1. Banner advertising works when it is shown to a carefully selected target group. In other words, not to everyone, but only to people we can expect to have some interest in your business. 

You also save valuable marketing dollars this way. You can target ads to customers who have visited your competitors’ sites and this targeting has consistently brought visitors to many of our customers’ sites.

2. Our banner advertising services are tailored to fit your objectives. Banner advertising is sold based on impressions and clicks and as a direct sale, where you buy a banner directly to a specific site.

What is banner advertising?

Banner advertising usually refers to rectangular advertising on websites. Similar to a gig poster, a banner is a digital poster that’s stuck to the internet.

What is the most effective kind of banner advertising?

Remarketing is one of the most effective forms of banner advertising. The primary purpose of remarketing is to redirect a customer who has previously visited your company’s website back to your website.

Below is an example of remarketing that works:

1. A customer searches Google for a good roof renovator. He finds Google Ads, i.e., keyword ads, and the customer clicks on the ad
2. The customer ends up on your roof renovation company’s website.
3. The customer gets in a hurry and goes to the grocery store
4. It’s all but forgotten. An effective banner ad reminds them of your roofing company across popular news sites your customers visit.
5. The customer clicks on the banner ad and comes back to your company’s website, and fills in a contact form.
6. A salesperson from your company will call them and set up an appointment. The meeting is to agree on the deal and the date of the roof installation.

And there you have it, thanks to the banners - you got the customer to come back and buy!

Great, I want to buy banner advertising! How do we proceed?

Following are the steps involved in creating a banner advertisement with a client;

1. Contact us!
2. An introductory meeting is arranged to discuss the company’s objectives for the advertising, the target group to be reached, and the budget for the banner campaign.
3. Our experts will design the campaign and indicate the size of the banners needed. Different web browsers display different sizes of banners, and to make sure your campaign looks good and right, you often need more sizes of banners.
4. The client company supplies us with the banners. For more information about what kind of banner works, please read our blog.
5. Our expert will feed the banners through the advertising management system and launch the campaign.
6. After a suitable period, our experts will visit you to review the campaign performance. If they seem to have room for improvement, the campaign will be optimized to work better.
7. The client’s analytics at this point should show movement and results.
8. Our expert delivers a final report on the campaign to the client

Here are the essentials of banner advertising. If you are convinced that Kubla will handle your banner advertising efficiently and without unnecessary adjustments, get in touch!

For more information about banner advertising, please continue reading!

What are the best methods for banner advertising?

In the past, banner advertising could only be done through Google, such as a reminder ad to customers who visited your company’s website. Since then, there have been many more possibilities, including the use of banner ads in mobile apps.

Google banner advertising

More than 90% of banner advertising is done from the Google control panel, which is where Google search advertising, among other things, is done. 

That’s why this is probably the right place for your business to start with banner advertising. However, if you are already doing Google display advertising or banner advertising, we can strongly recommend programmatic advertising and a more detailed ad definition. 

For most, Google banner advertising is an effective and promising way to reach the most potential customers and remind the right target group of your business.

Social media banner advertising

You can also use social media for banner advertising, both on websites and in apps. This means you can reach an extensive range of your customers using only social media channels in your advertising. In social media, this is referred to as the “audience network,” which includes, for example, Facebook’s ever-growing network of websites (and apps).

Banner advertising and programmatic buying

You can also buy banner advertising and media space separately from your preferred media, such as Florida Smart, Kenyanz, and Yelp, etc. Programmatic buying usually requires a large marketing budget and the help of a digital marketing expert. 

Besides Google and social media advertising, you should also consider programmatic buying if you already spend $5,000 to $10,000 every month on those platforms.

How to measure the effectiveness of banner advertising campaigns? 

Measuring banner advertising depends on the target group and the objective of the campaign.

Banner advertising is often measured in terms of impressions, but if it is recall-based tactical advertising, you can also measure banners in terms of clicks. 

Every now and then, a client may ask why no one clicks on my banners. This is because banners are clicked very, very rarely. Banner advertising is not the best way to drive massive traffic to your site. 

Instead, the role of banner advertising is to leave a visual imprint in the customer’s mind. Banner advertising is a great way to do brand advertising or recall advertising to a well-defined target audience.

Checklist for banner advertising

Here are a few tips for effective banner advertising:

• First, think about the goal of the advertisement
• Define the audience you want to target
• Identify the target audience
• Appeal to the customer’s emotions
• Consider building trust, if possible
• Differentiate yourself from competitors
• Use figures, such as percentages or an annual figure
• If your company or service is well-known, be sure to mention it (e.g., the best known in the Florida)
• Include a prompt at the end of the message

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