Boost your marketing with programmatic advertising 

Among the digital marketing mix, programmatic advertising has emerged as a significant way to buy digital marketing services in the USA in recent years. And no wonder it’s a cost-effective and fast way to get your ad seen by the right audience, at the right time, and in the right place. But what is programmatic advertising and why to do it?

I’ve listed what I think are the five most important benefits of programmatic advertising for marketers.

1. Reaching the right target audience - picking ripe blueberries for the pie

At the heart of programmatic advertising is a relevant target audience. There are different options for different strategies. You can target visitors to your website for remarketing or reach cold audiences using third-party data. 

Third-party target group data can be based on factors such as housing, income level, interests, or even the type of car the family drives.

2. Measurability and consistency of reporting

One of the trump cards of programmatic advertising is the measurability and real-time nature of advertising. We get instant insight into how the campaign is performing, and the data from each media campaign is consistent and comparable. 

Optimization - the development and improvement of campaigns - is always based on results.

3. Cost-effectiveness

If you buy media through programmatic advertising, you don’t have to commit to a specific budget, unlike when you buy directly from media. 

You can spend money where you get the best results. You also manage the overall campaign budget. You don’t run unnecessary screens for people who are not your target audience, i.e., potential customers. 

You also don’t want to annoy with ads, so you can monitor what the optimal level of ad repetition is.

4. Speed

With an automated system in place, buyers no longer need to contact the media seller to display their banner on the media site. You can therefore launch campaigning very quickly. 

You also can react quickly to the results as you receive real-time information about the campaign. So, compared to Google advertising, you can reach the desired target group much faster and on a larger scale.

5. Unlimited possibilities

Programmatic advertising opens a wide range of possibilities for targeted advertising. You have access to the entire media landscape, both in the USA and abroad. 

You can use different data sources: your own 1st party data or buy 3rd party data. In addition, you can create, for example, look-a-like target groups from your own customer base.

In the USA, programmatic advertising is still seen as just banner advertising, but it is much more than that. 

It is a way to buy any advertising inventory, including, e.g., TV content and outdoor advertising. In addition to banners, it can be video content or native advertising. 

In its broadest sense, programmatic advertising also includes social media. The possibilities are endless, which is a very good reason to investigate the topic in more detail.

Could your business benefit from programmatic advertising? Let’s talk more!

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