Is social media marketing worth your time

Social media marketing \ Is social media marketing worth your time

Social media marketing is definitely worth your time. You can’t miss it: on the street, almost every person has a handset, a phone, a mobile, or Bluetooth. What are they doing with it all the time? Surfing the web, of course.

Social media marketing hits you right where your customers are. Social media has taken over people’s daily lives, and yes, this opens up significant marketing opportunities.

More than 80% of young people (18 to 24-year-olds) considered social media their main news outlet. To get your business directly in front of these potential customers, your business needs to go online. Social media provides a fast and interactive way to reach this massive chunk of potential customers.

The road to success in social media requires a plan and goals. Sharing random posts on social media rarely leads to anything significant, while planned social media marketing almost invariably achieves what is intended - if not more!

So, where does it all start? Strategy. Social media marketing needs a strategy to back it up. Think about what your business is doing on social media and why.

Set concrete and measurable goals:

“Increase sales by 20% in 6 months.”

“1000 new Instagram followers by the end of the year.”

When you have a concrete goal, it’s much easier to know whether or not you’ve reached it. For example, if you just say you want to increase sales instead of a tangible goal, have you already achieved the goal by increasing sales by 1% after one year?

Untargeted social media marketing is a shot in the dark - it’s not a cost-effective idea to throw hundreds of dollars right out the window.

Think about your buyer personas - your ideal customers. Without knowing your customers, how can you customize social media marketing for them?

However, it’s clear that you want to spend your social media marketing dollars on those who are potential buyers. When you know your potential customers, you know how to tailor a message that will resonate best with them - you know what they want and what they need.

You must learn the age, gender, location, interest, and the main problem your ideal client faces.

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Once your goals have been set and your ideal customers identified, it’s time to choose the social media channels that best support your goals and where your ideal customers spend their time.

For example, if your ideal customer is a middle-aged man, Facebook is probably a better choice than Snapchat.

It is a common mistake in social media marketing to want to be seen everywhere. One or two active social media channels are enough, especially at the beginning - and only when these are successfully managed can you consider whether your business could benefit from another social media channel.

You can use the following social media channels for effective social media marketing:

The above-mentioned social media channels are guaranteed to provide you with many potential customers and a lot of competition. So you need to choose carefully which channel will put your business in the best light and with what kind of content.

Need help? Kubla is a team of digital marketing professionals who will make sure you’re on the right track.

Social media is full of content. So it’s invaluable that your company’s social media content stands out. Once you know your ideal customer, you can create content that genuinely engages them - you can’t do everything for everyone.

Content includes images, videos, text, animations, and more. Good content doesn’t just push a product or service; it provides value and stimulates discussion.

In addition to engaging and appealing to your target audience, you need to be active. Adequate visibility always requires activity.

Both. Organic visibility reaches some of the potential customers who are already following you on social media.

Nevertheless, you also have to consider that even if you have a thousand followers, social media platforms are flooded with so much content that only about half of them will see your content.

In addition, Facebook, for example, is constantly changing its algorithms to make organic visibility more restrictive. This crowd alone is not enough; you should try to grow your customer base. A properly executed paid advertisement will bring the rest of your potential customers to your social media channels in their shopping pants.

Paid advertising reaches a broader range of people and allows you to target your content to the people who are most likely to be interested. So effective social media marketing requires a slice of your marketing budget: small, medium, or large, you need it.

Want to take your company’s social media marketing to the next level? Our team at Kubla will give your digital marketing wings. Contact us now!