Facebook image sizes - Choose the best for your needs 

These days, Facebook is really counting hairs when it comes to image sizes! The recommended Facebook image sizes have been precisely defined as to what works and what doesn’t. The images used in the ads have a significant impact on how receptive Facebook users are to them though, so the right images are really important. In addition to image content, image format also affects advertising. Kubla has listed the most important Facebook image sizes for this post, from which you can choose the right one for your ad!

Are you planning an ad on Facebook? Consider Facebook image sizes as well as these three things

It is not enough to have a beautiful advertising image and eloquent text attached to it. When designing an advertisement, Facebook image sizes and a few other specs must be taken into account: in addition to the image size, the file type, aspect ratio, and the amount of text must be taken into account.

1. File type

Select an image with a .jpg or .png file type in your Facebook ad.

2. Aspect ratio

Then note that the width of the image relative to the height sits between 1.91: 1-4: 5. The most common aspect ratio is the very first 1.91: 1, which corresponds to a pixel size of 1200 x 628 px. However, the most common is no longer the most functional in all cases, with the increase in mobile usage, it is worthwhile to switch to a 1: 1 aspect ratio. In this case, the recommended Facebook image size is 1080 x 1080 px.

3. The amount of text

Facebook no longer limits the amount of text that can appear in an image. However, there was a reason for the previous restriction: Facebook found that an image that was often crowded with text was skipped more easily in the news feed than a low-text or non-text version. So don’t waste time with typography that looks like an ad image in vain but focus, instead, on building a message and ad image that appeals to your target audience.

As with many other things related to digital marketing, testing is the best way to figure out what works for your business. The amount of text in the description of the ad itself - sometimes concise, sometimes lengthy -  also becomes clear with testing. 

Facebook image sizes - choose the one that suits your ad

With mobile use, vertical and square formats have become more common. If you have limited resources for graphics, you can already go a long way by making 1: 1 footage. In general, you should avoid very shallow horizontal, or horizontal, image sizes. They mainly decorate print brochures and the top boards of the exhibition stands.

Facebook image sizes for a single image ad

A single image ad is the most common sight on the Facebook news feed. A simple ad is created quickly with little effort: you target, select an image, write text and add a CTA (call to action) to the ad, i.e. you direct a potential customer to, for example, your company’s website or store.

Recommended image size for input:

1200 x 628 px.

Recommended image size for stories:

1080 x 1920 px.

Facebook image sizes for carousel advertising

Carousel ads are great for engaging users. You can select up to ten images in parallel so that a potential customer can scroll through the carousel to see all of the interesting images. From each image, it is also possible to direct the visitor to a different page - the first image can direct the user to a pair of shoes, while the second image allows the user to go directly to pants shopping. A Facebook carousel ad is also a great way to spread the word about the features of your product or service. This is a versatile option that is especially effective for products or services with multiple features to showcase.

Recommended image size for input:

1080 x 1080 px.

Facebook image sizes for a collection ad

With a collection ad, you can present multiple products at a glance. First, you should choose a video that will grab your visitor’s attention. Below are great product images that entice the customer to press directly on the purchase. Convenient and guaranteed to work!

If you can’t find a video, you can also use a still image in your collection ad. In this case, the image size is 1080 x 1080 px. 

Tips for creating a Facebook image ad

To keep the clients rolling through boring yet very important specs, lighten the mood with these tips for creating a Facebook image ad. A successful Facebook ad catches a potential customer’s glance immediately, which is key because a second chance rarely arises.  You only get one chance at a first impression, so make the best of it!

1. Choose an image that captures the eye

It’s a good idea to try the same ad with several different images because different images appeal to different audiences.  You can also create a carousel ad instead of a single image ad, which displays multiple images side by side in the same ad, to ensure you attract all audiences. With products, detailed descriptions are also good ways to get new ideas for A / B testing of advertising.

2. Communicate your message effectively

Users browse through their feeds at a pace that can only be stopped by an outstanding ad, interesting enough to catch their attention. It’s important to clearly show your brand, your log and your products. Highlight the hottest selling points first because users quickly scroll to the next piece of content if you don’t manage to pique interest.

3. Preview your creation

You can see your finished ad at the Facebook Template Center through the eyes of your target audience.   Would the ad you created make you stop scrolling through your feed?

Whether your budget is a dollar, a hundred or a thousand, Kubla will help you start your company’s Facebook marketing!

You read that right, when done right, Facebook marketing also brings results at the price of a bag of candy - so the price of Facebook advertising isn’t necessarily expensive. Kubla can help you start marketing your business, or if you’ve already taken the leap, Kubla can take your advertising to the next level!

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