5 Tips on Digital Advertising for Small Business 

As a small business owner, you have many responsibilities. One of the most important ones is marketing your company and products or services to potential customers. Digital advertising can be an effective way to reach potential customers with targeted ads that will prompt them into buying what you are selling. In this blog post, we give five tips on digital advertising for small business to help get your message noticed by more people!

1. Make your website mobile-friendly

57% of internet users said they wouldn’t recommend a website that’s not mobile-friendly, and 63% of all website traffic comes from smartphones! When we combine these two facts, it becomes clear why this tip is our no. 1 tip!

When you make your website mobile-friendly, it will be easier to find on search engines like Google and Bing because of the small size. It’s also important for small business owners who want to provide the best customer experience possible!

The small size of mobile sites also allows your website to load quicker. Mobile users have a shorter attention span, and you don’t want them bouncing off before they’ve read the information that’s valuable for their needs!

Mobile-friendly websites are also good for SEO, which means you can rank higher on search engines.

If you’re a small business owner and haven’t yet updated your website to be mobile-friendly, do it now! You’ll see an increase in conversion rates by making the small change of changing your website to fit the small screen size.

2. Stop ignoring local SEO

Did you know, Google reveals that 46% of searches include local intent. And 78% of mobile searchers purchase a product offline from their search results.

The benefits of taking advantage of local SEO are many.

For one, it allows businesses to reach mobile users and potential customers that would otherwise be inaccessible if they didn’t have a website or an online presence.

Local search engine optimization also allows business owners to establish themselves as trusted members in their communities. People can easily read reviews from other consumers about your products/services before deciding whether or not you’re right.

These types of interactions help build trust between yourself and your clients while boosting sales at the same time!

Local SEO strategies can help bring in more foot traffic to your local business.

Local businesses that have a positive experience on the inside, paired with effective online marketing, will generate sales.

To rank in the local search results, small businesses should ensure that their website has high-quality content. This includes using keywords such as location and town. Additionally, small business websites must be indexed by Google, which can happen automatically or through submitting it to Google’s webmaster tools.

3. List your business on Google My Business

Google My Business is the perfect tool for improving your online reputation for free.

It allows you to promote a business profile and website on Google Search and Maps, attract more customers with posts or updates.

All your updates can be seen through customer interactions within this service, all while ensuring control over how potential clients see your company.

Here are some reasons why you should list your business on GMB;

• Google My Business is a free and easy way for people to find your business.
• It allows you to add details about the services you offer and share updates with followers of your page or on social media so that they can get in touch if need be.
• With GMB, not only will potential customers know more about what it is like working at/buying from your company but also see where exactly you are located through Google Maps before deciding whether or not this would be their preferred choice!

4. Start an E-mail marketing campaign right now!

Well, our experience says most SMB owners think of this strategy as a burden, especially when they have to manage almost everything single-handedly.

If you are one of them, here are two stats for you only;

• E-mail marketing strategy has an ROI of 4200%. That’s $42 in return for every $1 spent!
• E-mail marketing has a 40% more conversion rate than Facebook and Twitter.

Those who think email marketing is only for millennials might be surprised to learn that most people use their inbox every day. If you’ve ever been checking your phone while on the toilet or waiting in line at a coffee shop, it’s likely because of an unread message sitting in your inbox.

Email marketing has become one of our favorite ways to stay connected with friends and family, as well as communication between businesses and customers- no matter where they are!

5. Track your progress regularly and attentively.

Digital Marketing KPIs have revolutionized the way marketers measure success. It is now possible to set measurable goals and track performance with these values, making it easier than ever before for a digital marketing team to succeed in this competitive industry.

The importance of monitoring the campaigns is known to everyone, yet many SMB owners/managers ignore it. If you can figure out the right KPIs for your business, you can easily measure your campaign’s success.

If you’re having trouble determining how to measure your results, start with these KPIs:

• Unique visitors,
• Pageviews/visit, 
• Average visit duration(time spent on-site).
• Lead generation rate.
• Lead conversion rate.
• Cost per lead.

We hope this blog post has been informative for you. If you are looking to get digital advertising for small business handled by a company that knows the ins and outs of many industries, then Kubla Marketing is exactly what you need!

Our packages have been created with our customers in mind, and so they don’t break your bank account - but still provide all the benefits needed. Whether it be SEO or social media marketing, we can help! For any kind of digital marketing help, feel free to contact us at Kubla Marketing. We would love to hear from you!

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