Digitalisaatio - mitä se tarkoittaa yritykselle? 

Everyone is talking about digitalization these days. Digitalization is strongly visible in healthcare systems, for example, even at the government level, which costs billions. Digitalization is also very much present in businesses, thanks to the platforms that consumers and business decision-makers are now using.

One can say that digitalization is the use of digital technologies in every aspect of society. What used to be known as “computing” has become a way of life for everyone, with the practical example of smartphones in everyone’s pocket enabling much more widespread communication. 

Nowadays, everyone carries a ‘mini-computer and uses a mobile device to constantly search for information, such as a new service provider or the nearest grocery store.

Benefits of digitalization for businesses

DIGITALIZATION IN ACCOUNTING

First, today’s accounting is heavily digital, and anyone can scan receipts directly from a mobile phone. Many of you may remember the old days of carrying receipts, maps, and folders to accounting offices. Now, you can avoid many of these problems by scanning the receipt immediately after purchase and sending it to your accountant for accounting.

DIGITALIZATION AND BUSINESS-TO-BUSINESS COMMUNICATION

The email has been a common means of business-to-business communication since the 1990s. Digitalization has brought new ways for businesses to negotiate remotely as the latest electronic channel. In addition, email has already been partially replaced in many companies by internal chat tools such as Slack and Microsoft solutions such as Teams.

APPLICATIONS ARE PART OF DIGITALIZATION

Also, mobile apps have become more widespread, as evidenced by the popularity of Uber. Uber is replacing traditional taxi services. In the past, taxis were hailed by calling a taxi center, but today most taxis are hailed using mobile apps like Uber, which were not even available ten years ago.

DIGITALIZATION IN RECRUITMENT

Digitalization has also brought a whole new way of reaching out to the new workforce in recruitment. In addition to previous recruitment events and newspaper advertising, digital channels are now being used heavily in recruitment. These days, digital advertising platforms, such as social media channels and Monster’s online recruitment services, are very popular ways to find and recruit new employees.

DIGITALIZATION AND DIGITAL MARKETING

Digitalization has also brought new ways for companies to communicate with customers. In the past, communication was done through traditional channels such as print advertising, radio advertising, and trade fairs. Many traditional advertising methods can still deliver good results, but digital marketing has brought much-needed refinement in terms of measurability. 

In marketing, digitalization means a much more precise measurement of marketing efforts so that the company can use only the most effective channels. For example, contact from a company’s website can be measured very accurately compared to the very limited ways of measuring traditional marketing.

Digitalization and new channels used by customers

Digitalization has brought faster and easier ways for customers to buy, in addition to previous options. In the past, for example, people purchased computer accessories from the best-known shop in the neighborhood. 

Today, amazon.com, the largest online store in the USA, offers the widest range of accessories directly from the user’s mobile phone, without the need to spend time in a nearby computer shop, while offering lower prices and, in some cases, completely free delivery.

Digitalization is therefore constantly changing the purchasing behavior of consumers and business decision-makers to new channels, saving customers’ time. Increasingly, people are searching for information online.

Digital marketing on Google

Google is the world’s largest search engine, used by most marketers when looking for a new service. On Google, marketers can target customers with paid Google Ads advertising and free Google search results. 

Of these options, Google Ads advertising allows you to get your business on Google’s front page in as little as minutes after you start advertising. Free Google search results are free but require “search engine optimization” of your business website, which generally takes months of ongoing optimization work.

Digitalization and social media

You can reach your customers through social media channels, even if they are not actively looking for your services. On social media platforms, you cannot search for “business sales coaching in Florida”; you can only search for someone you know, such as “Kalle Santalahti,” or a company you know, “Kubla.”

To build your company’s visibility, you can target advertising based on various factors, such as the size of your business, the title of a specific person, their age, or the interest they have in your company. 

Digitalization has proven to be a very profitable method for many companies to raise their company’s profile among their best target audience and ultimately get these potential customers to move from the online ads to their website to contact them. Social media advertising works for both B2B and B2C marketing.

Using digitalization for customer acquisition

The main digital channels for business communication mentioned above are Google and social media channels. If your business is looking to attract new customers through digital channels, we would be happy to help you learn more about the topic and how to attract new customers to your website to learn more about your services.

Eventually, some of these customers will contact you, and you will get a measurable return on your digital marketing efforts. 

We’re happy to help you get ahead with digitalization and customer acquisition. Feel free to contact us now, and let’s discuss this further!

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