What is digital marketing? 

What is digital marketing? Today, most marketing is done through digital channels. In fact, digital marketing has almost completely replaced other forms of marketing, such as direct mail and print media.

4+1 reasons why digital marketing is replacing traditional marketing

1. Digital marketing is almost completely measurable
2. Digital marketing does not charge you for unnecessary things
3. Digital marketing can be targeted precisely and accurately to the right audience
4. Digital marketing can provide valuable data

+1 Advertising where your audience is worth it, and today, your audience is online!

Facebook is used by 81% of the US population, while YouTube is used by over 74%. Comparatively, USA Today reaches just 0.76% of Americans every day.

Digital marketing with and without money

In digital marketing, you can find two types of channels: paid channels and own channels. You have to purchase advertising in paid channels, whereas advertising in owned channels is free. You should consider chopping and changing your in-house channels and paid channels within your marketing package to create a package that has the best chance of promoting awareness than either separately.

Digital marketing on the paid channels

Advertising on Google

Google is the world’s most popular digital marketing channel for attracting new customers. Why? Because most of us nowadays search for information by Googling. Increasing your visibility on Google through paid ads is one of the most lucrative forms of digital marketing. By using relevant keywords to your business, it allows you to reach potential customers directly.

Social media: Facebook, Instagram, Youtube, Snapchat, Tiktok, Twitch and many more

Social media is a highly effective channel for both consumer and B2B businesses. However, if you want to get ahead on social media, you need to invest money into your presence. 

In addition, many more channels have emerged in recent years. Therefore, having a Facebook page is not enough for social media marketing. Companies in the B2B space should consider whether their customers are on LinkedIn or Facebook, for example.

Read more about ‘What social media marketing is today?’

Display advertising also known as banner advertising

In the past, display advertising was simply called banner advertising. But display advertising is available in a wide variety of formats today. Advertisers can also target display advertising in countless different ways to reach different audiences.

Click here to find out more about when display advertising is right for your marketing!

Digital marketing and dedicated channels

Digital marketing without paying for marketing is often referred to as own channel marketing, own media, or content marketing (although content marketing always requires paid advertising to support it). For example, maintaining a Facebook page can be considered as maintaining your own media. Let’s elaborate on what this means below:

Search engine optimization or SEO

Search engine optimization is a great way to appear at the top of Google’s non-paid or natural search results. Optimizing your website for Google requires the assistance of a professional who is meticulous in his or her work.

Find out more about how SEO can help your business.

Social media channels

Social media marketing is a two-way street; you need both regular accounts maintenance and paid marketing. More and more companies have multiple administrators for their social media accounts. For example, companies may split the work between customer service responding to inbox messages and comments and a social media administrator responsible for the content published on the account.

Find out more about how a Company Facebook page can help your business.

Newsletters and marketing automation

Marketing automation is a whole in itself, encompassing many different aspects. The newsletter is the most well-known part. Furthermore, marketing automation enables a multitude of other things in addition to using your own media to increase sales.

Find out more about what marketing automation can add to your business marketing!

How Much Does Digital Marketing Cost?

The cost of digital marketing, both on Google and the social media channel can start as low as a few hundred dollars. Budgets and investments in these channels have no lower limit.

However, it’s worth remembering that spending just a few hundred dollars will not be enough to ensure results from direct mail, magazine advertising, trade shows, or sadly, digital advertising. The digital channels can be explored and practiced with a small budget, and we also highly recommend that. Certain digital marketing channels can provide unexpected feedback, and once you find the best one(s) for your business, it will be easier to invest more in those channels.

In our experience in the USA, the most common investment by SMEs is $500 per month on Google and $400 per month on social media.

The monthly report below shows a picture of the results of our client. A total of €5,215 per month in sales have been generated by Facebook advertising (€835).

Measuring the effectiveness of digital marketing

Digital marketing is very precise and measurable. Your company receives data about every customer who sees its advertisement from Google Analytics, which you probably already use. Among digital marketing campaign metrics, the most common are:

• Spent advertising money
• Total views of your ad
• How many customers who have seen your ad have gone to your website
• How many people have contacted your company through your website

Below is a sample report from a B2B sales company using Google Ads. Up to 4,896 customers have been reached with €359, and 275 of them have gone directly to the website to learn more.

Getting started with digital marketing?

You can do digital marketing in-house, or you can choose an experienced partner to carry out the advertising. The main digital marketing channels have made it very user-friendly to start advertising even if you have no experience.

Alternatively, if you don’t want to deal with the stress of managing your marketing and need to see results quickly, you should work with a digital marketing partner. 

We recommend choosing a partner who will actively engage with your business rather than being bound by an annual contract. This way, you can try it out for a few months and see how it goes, with a monthly report showing you the results your business is getting.

It is always a good idea to start with a modest budget for advertising and increase your efforts based on the results.

You may consider Kubla’s team of experts if you are looking for a reliable partner for your business. We will be happy to share several case studies of results achieved by our clients and help you get results for your business soon. Below are some of our clients who have had great results with digital marketing campaigns.

Please feel free to contact us if you would like to hear more. It’s the best way to ensure you succeed!

Contact us