Banner advertising is one of the oldest forms of advertising on the web. From time to time, the question is raised whether banner advertising still works. The short answer is that it does. And then the longer answer: banner advertising is effective when done by an expert and against rational objectives.
When we do banner advertising at Kubla, we always do it carefully, choosing the best ways to build the campaign while considering the client’s objectives. We ensure the effectiveness of banner advertising in two ways:
You also save valuable marketing dollars this way. You can target ads to customers who have visited your competitors’ sites and this targeting has consistently brought visitors to many of our customers’ sites.
Banner advertising usually refers to rectangular advertising on websites. Similar to a gig poster, a banner is a digital poster that’s stuck to the internet.
Remarketing is one of the most effective forms of banner advertising. The primary purpose of remarketing is to redirect a customer who has previously visited your company’s website back to your website.
Below is an example of remarketing that works:
And there you have it, thanks to the banners - you got the customer to come back and buy!
Following are the steps involved in creating a banner advertisement with a client;
Here are the essentials of banner advertising. If you are convinced that Kubla will handle your banner advertising efficiently and without unnecessary adjustments, get in touch!
For more information about banner advertising, please continue reading!
Do you want to start advertising your business on Google or maximize your current advertising?
In the past, banner advertising could only be done through Google, such as a reminder ad to customers who visited your company’s website. Since then, there have been many more possibilities, including the use of banner ads in mobile apps.
More than 90% of banner advertising is done from the Google control panel, which is where Google search advertising, among other things, is done.
That’s why this is probably the right place for your business to start with banner advertising. However, if you are already doing Google display advertising or banner advertising, we can strongly recommend programmatic advertising and a more detailed ad definition.
For most, Google banner advertising is an effective and promising way to reach the most potential customers and remind the right target group of your business.
You can also use social media for banner advertising, both on websites and in apps. This means you can reach an extensive range of your customers using only social media channels in your advertising. In social media, this is referred to as the “audience network,” which includes, for example, Facebook’s ever-growing network of websites (and apps).
You can also buy banner advertising and media space separately from your preferred media, such as Florida Smart, Kenyanz, and Yelp, etc. Programmatic buying usually requires a large marketing budget and the help of a digital marketing expert.
Besides Google and social media advertising, you should also consider programmatic buying if you already spend $5,000 to $10,000 every month on those platforms.
Measuring banner advertising depends on the target group and the objective of the campaign.
Banner advertising is often measured in terms of impressions, but if it is recall-based tactical advertising, you can also measure banners in terms of clicks.
Every now and then, a client may ask why no one clicks on my banners. This is because banners are clicked very, very rarely. Banner advertising is not the best way to drive massive traffic to your site.
Instead, the role of banner advertising is to leave a visual imprint in the customer’s mind. Banner advertising is a great way to do brand advertising or recall advertising to a well-defined target audience.
Here are a few tips for effective banner advertising:
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We can also arrange a short phone conference where we will discuss marketing together!