Google Ads Remarketing: Maximizing your marketing for better results? 

Remarketing is a great way to re-engage potential customers, and it’s available from Google Ads. It’s important to understand how Google Ads remarketing works so you can get the most out of this powerful tool.

In this blog post, we will discuss google ads remarketing and what it does for your marketing efforts!

What is remarketing and how does it work?

Remarketing is a technique that advertisers use to advertise on the websites of people who have visited their site.

If someone visits your website, they’ll get an ad banner at the top or bottom of each page as well as any time they visit another part of Google’s network (think YouTube).

This means you’re not just advertising when somebody types in your company name into Google; once someone sees and clicks on one of these ads for your business, you can continue showing them more personalized versions based on what pages they’ve seen before.

Using remarketing enables advertisers to show visitors ads after those visitors leave their sites with significantly less cost for each visitor again-which saves money!

Even if you’re already advertising on Google, there are some key aspects to be aware of in regards to remarketing. For instance, adding a piece of code known as the pixel or tag (depending on what software your company uses)-to your website is necessary so that visitors can be added to customized lists based on their visit history through browser cookies.

You’ll want this coded for different pages depending upon how specific and targeted these audiences need to be; you may have more than one audience per page!

Why should you use Google Ads remarketing?

Below are the reasons why you should use Google Ads remarketing:

• You can advertise to people who have visited your site or downloaded a brochure in the past. And, researches have shown that remarketing ads have at least 2x-3x more CTR.
• You get more impressions, clicks, and conversions with remarketing because you only show ads to people who are already familiar with your company. Almost 98% of first-time visitors leave your site without buying anything. With retargeting, you can bring many of them back and convert them into buyers.
• Remarketing is one of the most cost-effective ways to reach prospects. The average cost of Google Ads remarketing ranges between $0.66 and $1.23 per click, with the lowest in the shopping industry ($0.25) and the highest in the finance industry ($3.09), whereas Google searches and display ads cost ranges between less than $1 to $2 per click. When this cheap rate combines a high conversion rate the strategy looks even more effective!
• You can target a specific audience with Google Ads remarketing. You can choose to whom you want to remarket your products or services based on their interests, location, or website visits. No wonder why people who come through remarketing strategy have a 70% more conversion ratio than regular Google Ads campaigns.

Why it’s important to have a strong call-to-action when using remarketing?

Remarketing is a powerful tool in marketing. It allows you to continuously target your potential customers and offer them opportunities that they might not be aware of until it’s too late. 

Keep the call-to-actions strong! Include key phrases such as “Subscribe Now” or “Shop Now”. Your CTA should attract those who are already interested in the said product so make sure to tailor it appropriately for what you’re selling.

The number one rule when using remarketing: Keep the Call To Action (CTA) strong! You want someone clicking on this ad because they’ve been looking at something similar, but don’t just tell them about your products--sell them directly with CTAs like “Subscribe now”.

Common mistakes people make with their Google Ads Remarketing campaign and how to avoid them?

• Not focusing on the ‘Remarketing Audience’

This is because not everyone who visits your website will be interested in what you have to offer. Remarketing allows visitors that already showed interest in a product or service, to see it again at other places they visit online – which means more conversions and less cost per conversion!

• Not running remarketing campaigns in conjunction with your other marketing campaigns

Remarket to the visitors that have shown interest, but maybe not made a purchase. Or you can retarget those who visited and then left without buying anything. You could increase conversions by targeting them at key moments when they are most likely to make a purchase.

• Not setting up remarketing campaigns for specific products

Set different Remarketing Audiences by product category. For example, you could set up a campaign targeting visitors to your electronics section with ads on sites across the web. This will allow you to find out which site is attracting more of these people and where they are going when they leave it.

Tips for success with Google Ads Remarketing campaigns

• Remarket to your most recent visitors.
• Mix up the audience that receives remarketing ads with a little bit of everything: those who never returned, those who left right away, and those you know came back for more.
• Keep it fresh by rotating images or video content.
• Use your remarketing ads as a way to promote new blog posts or products.
• Send visitors who abandoned their shopping cart, but didn’t buy anything, to the checkout page with discounts and incentives.
• Remind people of what they might have missed by sending them reminders about content.

Final Words

If you’re not using Google ads remarketing yet then it is high time that you start doing so! Start building awareness by showing relevant products/services only to those who have already expressed an interest in them. You can do this without spending a fortune on advertising with better results.

So, that’s all for today. Hope now you have all the basics on Google Ads Remarketing. If you need help with your Google Marketing campaigns, then we recommend putting things in safe hands, like ours.

We, at Kubla Marketing, have teams of expert digital marketers who can take your google ads campaigns to a whole new level of success. Our teams have experience working in various industries and our packages are designed to be affordable for small businesses. For any kind of digital marketing, help feel free to contact Kubla Marketing!

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