Amazon Online Store: Start an ecommerce business in 2021 

Amazon is the world’s largest online retailer in many ways. The company continues to grow steadily. For this long time, Amazon has led the way in online business. Now is an excellent time to look into the topic of how you can benefit from Amazon Online Store.

Additionally, the Amazon online store serves as a search engine.

Amazon is an online store and one of the most popular search engines in the world when customers are looking for information about products. 

The difference with Google is that Amazon’s search engine is used to search directly on-demand, when you are about to buy a product in the near future, or when you want to buy a product immediately. 

Google searches are primarily used to gather information. Once the customer has enough information, they are ready to buy and go to the final step of searching for information on the Amazon online store’s search engine.

Below is an image of the Amazon online store where information is searched for on the external display. In the USA, many people use Amazon.com to search for products and product information, and then the search box in the image below arrives, perhaps even daily.

An example of an Amazon online store product search

Amazon’s online shop product optimization

In the Amazon online shop, products are optimized the same way as you optimize your company’s website. However, it’s worth remembering that Amazon uses its own publishing system and has fewer options than a website built with WordPress, for example. 

When optimizing your Amazon online store, the most crucial factor is the breadcrumb text/content and how much your product is bought overall. Amazon also provides direct instructions on optimizing your products, and you can find more detailed instructions below.

Selling_on_Amazon_Quick_Start_Style_Guide.pdf (ssl-images-amazon.com)

Product optimization instructions (Amazon E-Commerce)

The Amazon online store displays basic product information like this

SEO for own business website vs. Amazon online store

The Amazon online stores are optimized mainly on the same principles as a regular company website. However, to appear high in search results, there are a few factors to take into account, such as;

• Amazon’s online shop focuses on specific words (Google search engine optimization also focuses on word combinations)
• Amazon pays special attention to user reviews and experiences.
• A successful business relationship with Amazon and the sale of your products will gain you quality points.
• You also get points based on the product models you sell, so the more products you sell, the better.
• External links in Amazon’s online store have little relevance to Amazon’s search engine optimization.

How to promote your Amazon E-Commerce store?

You can advertise the Amazon online shop on Google, social media, and for example, through banner ads. In addition to this, it is a good idea to familiarise yourself with Amazon’s own advertising tool called Amazon Marketing Services (AMS).

This advertising tool has many similarities with Google Ads. In both, you pay for every click, and well-crafted ads get more impressions and more sales. In addition, AMS offers three easy ways to advertise your products. You can currently promote in these ways on the Amazon store:

• Sponsored Products - An advertisement based on a keyword directly used to highlight the desired product
• Sponsored brands - You can advertise multiple products to your potential customers using the keywords you want.
• Display Ads - Also known as “remarketing” from Google, this is re-advertising to customers who have already visited your store.

Which approach should you take?

You can set up a free online store for yourself on Amazon’s system and start practicing for Amazon in the USA. 

At this stage, it’s a good idea to choose the USA as your trading platform. If you sell your products online, Amazon is an important sales channel for your business as well. 

Although you can still sell your products in your own online store, Amazon has surprisingly quickly taken over as the largest online store in several countries. So, do not hesitate to take advantage of the USA’s excellent opportunity, NOW.

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