Website as a sales channel for your business 

A website for a business is like a business card or brochure online. Maintaining a website requires constant work in search engine optimization, graphic design, texts, and technical updates. A well-built, user-friendly website found on the first page of Google search engines will increase your business sales and the number of contacts you receive.

Why get a new website for your business?

Why upgrade your website if your current one works? As mentioned above, a quality website for your business is your business card and should be looked after carefully. For example, the technical structure of a website is technically renewed every few years, and you can ensure your Google visibility by keeping your website up to date.

What is a good website for your business?

What kind of website is a good website for your business? The short answer is that you should have a website for your business that will increase the number of contacts you receive. But how do you get these contacts? Here lies the real guiding factor in getting a website.

Below are five important tips when getting a website for your business.

Website for business - buyer’s tips

What are the elements that make a good website?

• Easy to use and mobile and tablet friendly (responsiveness)
• Fast loading speed (preferably less than 3 seconds).
• Easy to update. Your site gets stuck if it’s difficult for your staff to update it (so get a WordPress website)
• Optimized for Google SERP. 
• Easy to contact from your website.

With these tips, your business website will be easy for your staff to use, while your customers will enjoy your site and eventually contact you. In the end, a good website is fairly simple to acquire, and then the price stays reasonable. 

So don’t make it difficult to update your website; keep the project straightforward and also choose a reliable partner if you don’t want to make your website an eyesore. Setting up an online store is also a similar process. 

Is it worth doing the website yourself?

Design a website for your business in-house if you are confident in your company’s own professionalism. However, there’s always a cost for the work, and it is usually not worthwhile to make a website in-house for the reasons listed below.

1. Time is money - you lose working time.
2. When was the last time you made a website? The average professional website builder makes three websites a month.
3. You are responsible for all the functionality of the site you have made.

However, if you are familiar with building websites and know you have the time, we highly recommend doing it in-house. Make sure that you have support in case you experience difficulties with your site. 

We recommend choosing the WordPress publishing system because then most US website building companies can help you and you are completely independent of your partners. You can change partners if the cooperation doesn’t work.

You then do the homework yourself for the company yourself or with your partner, which is well spent. Your new site will work virtually better than your old site, and you’ll get more contact with your new site.

Websites should usually be ordered from a professional

It is most commonly advisable to get the website done by a professional. This will save you time, money and you will end up with a professional building your website. So what does a website for a business cost?

The cost of a website is usually between €1000- €5000 for US SMEs. You can even get a well-functioning online shop for this price, as long as you remember to talk to enough people and find the right partner for your business.

The same website can cost $3000, $5000, or $10,000, depending on the partner. So ask for more than one offer, especially if the first offer seems literally “expensive” to you. In that case, you can probably get the same website at a lower price by interviewing a few more partners.

Where should I buy a website for my business?

You should plan your website carefully before you start building your site. So think internally within your company about what you want your new website to contain and why you’re getting it.

• Do you want more business?
• Is the site old-fashioned?
• Can’t your staff update your site?

Whatever the reason, do a small workshop and think about these issues. You can do this in as little as an hour with a suitable team, or even on your own. 

After this reflection, it’s a good idea to interview a few service providers, and you’ll learn something new about existing websites. In general, we recommend interviewing at least three and no more than five web design service providers. This way, you will get a good idea of more than one company and learn about their pricing.

Don’t commit to an annual contract.

1. When getting a website for your business, remember to avoid annual contracts and monthly fees. They will invariably cost your business more. 

However, you can ask the company to split the billing for your website into, say, four installments, giving you time to pay, but without committing to an annual contract. The most expensive annual contract is most commonly for site upgrades because you cannot get maintenance from another partner, even if there are problems with your current one.

Optimized website for your business

To increase organic traffic to your website, your business must have a website that is well optimized for Google. Google offers a PageSpeed tool to check the performance and speed of your business website. 

When you keep your site user-friendly and your loading speeds perfect, you will attract more potential customers to your website free of charge through Google organic traffic.

Your website as a brand image booster for your business

Improving your brand image is one of the most important “by-products” of redesigning your business website. Customers will feel more comfortable on your site and will probably also return to well-functioning pages to get in touch.

If you’d like help with your website, we’d be happy to help you get on with the project with our network of partners. Ask us now, and let’s discuss it!

You should continuously develop websites with the help of the following services:

• Search Engine Optimization
• Conversion optimization
• Web analytics

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