HubSpot Marketing - How effective is it? 

HubSpot Marketing is an excellent alternative to inbound marketing as long as your company has budgeted tens of thousands of dollars per year. HubSpot was founded in 2006 and is one of the world’s most popular marketing and sales automation systems.

The platform’s primary goal is to deliver engaging content to your customers and engage them with your business. If the client trusts you and your company, they are more likely to contact you. However, you don’t need marketing automation for this, but if you can invest several thousand dollars in inbound marketing, HubSpot is one of the best options.

How Much Does HubSpot Marketing Cost?

HubSpot marketing is based on software provided by the company for which you pay a monthly fee. The monthly fee is based on selected services, and as with most licensing fees, this provider gives you access to the basic features for free. 

However, license fees quickly rise to close to a thousand dollars per month, which only covers the software subscription. 

HubSpot Marketing is a viable option to present your business to the world as long as you are prepared to produce substantial amounts of content every month and hire an agency to maintain your website. 

You should also be prepared for paid advertising on sites such as Google and social media, as you will eventually need customers for the content you produce/purchase.

Content marketing only works once you have got your content in front of the right target group, and it is also a good idea to plan for this with a similar monthly amount as you already invest in HubSpot marketing.

HubSpot Marketing and Sample Cost Calculation

• HubSpot Professional $800 (Enterprise would be $3,200/month) per month when paid annually.
• Maintenance paid to your agency is $1,770 per month
• A company’s own time ($59/h) is 80 hours per month or $4,720 per month.
• Each month, the total investment you make is $7,290 for the professional plan and $9,690 for the enterprise plan.
• Your contribution per year is $87,480 for the professional plan and $116,280 for the enterprise plan.

In addition to this, you need digital marketing; otherwise, you will invest tens of thousands of dollars per year in inbound marketing without getting your message across to your customers. Below is a calculation of digital marketing investments from several HubSpot marketing companies.

• Google Ads keyword advertising $2,360 per month
• Maintenance $590per month
• Social media advertising is $1,180 per month
• Maintenance $590 per month

• YouTube advertising $590 per month
• Maintenance $590 per month
• Your monthly contribution is $5,900
• Your annual contribution is $70,800

HubSpot marketing $87,480 / year.

Digital marketing $70,800 / year.

A total of $158,280 / year.

Although HubSpot marketing is too valuable for most companies, you should definitely consider this an option if your marketing budget allows it.

How Much Time Does HubSpot Marketing Take?

HubSpot marketing also takes up your staff’s time, as well as your own. You have the best knowledge of your company’s internal events and services, so you can’t outsource this task to anyone. 

Nonetheless, it is possible to pay a HubSpot partner company for content production. It is generally a good idea to allocate at least $3,500 per month for this, in addition to the above. It will save you time and ensure that you deliver enough content to your potential customers and you don’t pay unnecessarily valuable license fees for HubSpot marketing.

Does HubSpot Marketing Require an External Company?

HubSpot marketing does not require an external company. Still, choosing an independent agency that will maintain and spar with your business in building and developing your automation is strongly recommended. 

Marketing automation only works with continuous development and maintenance, which requires a fair amount of time and years of experience in system maintenance.

Is HubSpot the Right Fit for You?

HubSpot Marketing offers a monthly licensing fee (though it’s expensive), and you can discontinue the service at any time. In addition to this, most companies that opt for marketing automation choose a marketing partner to help with administration and content production. 

We recommend signing a monthly contract that you can cancel if necessary if the partnership does not work.

Why Doesn’t Kubla Sell HubSpot marketing?

Every software provider tries to build a reseller network around them, and so does HubSpot. We have received many contacts and inquiries about becoming a HubSpot reseller.

In fact, we do not sell any specific operator to our customers but instead act as an expert who can help them regardless of the system, even if it means losing large commissions.

We also have extensive knowledge of marketing automation, and you can ask us for a recommendation of partners, although in this article, we will not highlight individual factors.

Contact us