Does LinkedIn advertising get results? 

LinkedIn is a social network for business users that have been around for almost 20 years. However, compared to the big digital platforms, like Facebook and Google, the investment spend on LinkedIn is less than a tenth. Why don’t companies do more LinkedIn advertising?

Small size doesn’t necessarily mean bad for the advertiser - if over 500 million users can be considered small anymore. Targeting is particularly attractive when an advertiser needs to address a super-sharp audience on the B2B side.

Where LinkedIn Advertising Works Best?

• Do you want to reach employees of a large public company? Target your ads directly to people who work for the company.
• You can use the same tactic to reach employees of an existing client company. It’ll increase purchasing intent and ensure that people of the organization know that your company is a service provider.
• Tell policymakers in a particular industry about your services, along with credentials from the customers. You’ll find industries from agriculture to manufacturing and from media to logistics.
• You can collect emails from potential customers. Keep reading to find out how to do this.

Lead capturing is a great way to get direct emails from business influencers. For this, you should have something valuable for your potential leads that you can promise to send directly to their email. 

If your company’s CRM system has the technical capability, consider light automation: the person who leaves their contact details will automatically receive the email with the promised gift. 

At the same time, automation will reduce your workload by minimizing the amount of manual work you have to do.

Where Doesn’t LinkedIn Advertising Work Best?

• If you want to reach the masses, cost-effectively LinkedIn may not be the best option out there.  LinkedIn is more expensive in comparison to other social media platforms.
• The remarketing of small websites doesn’t always work as expected due to the small size of the audience.
• You can’t run a video campaign if your video is not in a square format.

Contact us if you want to learn more about LinkedIn marketing!

You can also read more about LinkedIn advertising in our other article, focusing on the practicalities.

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