Best advertising methods for various digital platforms 

There are almost limitless ways to advertise on digital platforms since customers are already using those. Digital platforms are constantly growing, and the range is also becoming more diverse every year. Getting on board with this trend is a good idea since companies all have their own marketing strategies.

Advertising on different platforms

Advertising methods and messages vary from platform to platform. When using social media, it is a good idea to use different techniques and messages than Google Ads. In general, people use Google to find the information they need, but they use social media to spend time without needing to acquire new services.

Methods of advertising on social media

On social media, your customers can’t search for things like “cheap window repair.” They can only search, for example, “Kubla,” or “Kalle Santalahti,” i.e., the name of the company or person. People are on social media to relax and spend their time in a fun way without having to buy any new services right away.

Therefore, it is good to provide valuable and relevant information to social media users that they will enjoy reading. So target your potential audience carefully on social m. Otherwise, your message may even backfire on your business.

Methods of advertising on Google

The techniques of advertising on Google are much more straightforward to implement. Google is where customers are currently looking for services in your industry. You can directly respond to this demand with a suggestion and the benefits your customers will receive when choosing your company’s service. 

The headline and some descriptive text in Google Ads can influence the customer’s “buying decision” in almost any way you like. The most important thing is to get the customer interested with a few words. In such situations, the best advertisement techniques, such as benefits or discounts, or an offer that ends today, can serve you well. 

There is always more competition for the ad you create, so give customers a good reason to click on your company’s ad.

Methods of advertising on YouTube

YouTube allows you to reach your customers who are generally looking for the services you offer or closely related services. Your ad must either offer a significant benefit in a few seconds or be entertaining enough to make your customer want to watch your video to the end.

Finally, the advertising possibilities on YouTube are quite varied. The ad can be displayed at the bottom of the video in a way that doesn’t distract customers from watching the video, but it still gets their attention.

Methods of advertising in banner advertising

Although banner advertising is one of the oldest forms of digital marketing, the possibilities are growing every year. Advertisements with banners can take many forms, but the most effective way is promoting to customers who visit a competitor’s site. 

This advertising method has only recently become available in Google banner advertising and is also very profitable for advertisers. So, you can directly attract customers who have visited your competitors’ sites to learn more about your services at a very low cost.

Methods of advertising in email advertising

Email advertising is direct contact with the end customer, an excellent way to get straight to the point. Remember to keep the customer’s needs in mind as you have just approached the customer personally. 

Offer a direct benefit in a friendly way and explain exactly why your product would be the most suitable for the customer, but remember that the customer is thinking from his own point of view.

In other words, why should a customer choose your service, or why would they even visit your site in the first place? Get straight to the point - don’t use email marketing in general brand advertising.

How do you measure the effectiveness of the marketing techniques you use?

The methods of advertising and their effectiveness can be measured very precisely, depending slightly on the platform. For each platform, you can accurately measure the number of people who have seen your advertisements, as well as the number of potential customers who have visited your company’s website. 

In addition, using Google Analytics, you can find out whether you are getting any contact from your customers. In contrast, there is no direct way to tell whether your banners are showing results since the purpose of banner advertising is to promote your business and keep your website visitors informed about your services.

For example, Banner advertising raises awareness of your business and directs customers to search for your business on Google and contact you. So even if you don’t get direct traffic to your business, you may well get more visitors to your site in the long run, but Google advertising is one of the rare channels that can quickly lead to sales.

How do you choose the best advertising method for your business?

It’s easy to suggest how to advertise your business, for example, over a short phone call, but without knowing your industry, it’s difficult to give a simple, one-size-fits-all guide. But let’s try. 

If people already know how to search for your services on Google and you know that search volumes are high, you can target customers with Google advertising. You can find search volumes in Google’s free Keyword Planner. 

You can quickly raise your brand awareness among people interested in your industry on social media and YouTube. 

You won’t see this immediately in your sales or the number of contacts tracked on Google Analytics, but you’ll see more visitors to your website from Google searches within a few months. This means you’ve been successful with your social and YouTube advertising, and your advertising methods are working precisely the right way.

With good knowledge of your target group, you can email them quickly in the B2B field, whereas in B2C, you require authorization.

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