The Marketing Calendar: What Is It and Why Do You Need It? 

The yearbook is a great way to keep the pack together. Book it! The annual marketing book is also known as the annual marketing calendar or plan. It’s a powerful marketing tool that helps you keep up to date and allows you to plan for the future.

An annual marketing calendar is a standard part of every serious business manager’s marketing toolkit - not just for entrepreneurs but also for all types of social media users. They can use it to remember important holidays and current topics and keep their accounts consistent regardless of the season or unexpected life twist.

Marketing calendars are a systematic way to achieve results.

The marketing calendar is just an outline. It provides direction and sets the stage for the future, but it is absolutely flexible.

A marketing calendar comes handy when:

• You want to clarify your marketing budget.
• You want to know what you can do by yourself and where you need outsourced marketing help.
• Your followers are waiting for you to address the apparent problems.
• Your team needs to have a shared, clear vision.

A marketing calendar is not rocket science.

By creating a marketing yearbook, you’ll be able to quickly take down the dates and topics that are key to your business and target audience. The most effective tool for creating a plan is an easy-to-use platform that makes creating a marketing calendar as convenient as possible.

We’ve found a great annual calendar tool called Asana, which offers several different templates and a free plan. Furthermore, Asana also provides enterprise plans for larger businesses and enterprises at a very affordable rate. 

You can plan your content much more efficiently with a quality platform, thus eliminating one more stressor.

For a florist, for example, a graduation ceremony is an important theme, while a pet shop owner will not get the benefit so much from graduation. So you need to start by thinking about the themes and dates that are right for your business.

An annual marketing calendar could include a simple mention like this:

9.12. Anna’s name day - the company name is Anna Design: make a post on Instagram and Facebook about the origin of the company name and wish a happy birthday to everyone named Anna.

18.3 International Recycling Day - post on Instagram and Facebook about how the product is made from recycled plastic bottles and include a subcode.

The marketing yearbook: 5 tips for improving your marketing

Here are some tips to improve your business’ marketing!

1. Think about your goals

It doesn’t make sense to just go with the flow. Setting goals gives you something to strive for. Without goals, you’re likely to underperform. However, when you place your sights on something, you are more likely to achieve your goals and exceed them by doing better than expected!

2. Draw up an annual marketing plan

You’ve now learned how to create an annual marketing plan, so begin today. Your marketing yearbook will help you organize your ideas and ensure you don’t forget the important events to your customers and will contribute to the success of your business.

If planning a whole year seems like a challenge, you can also create a two-part marketing calendar. For example, use the Asana annual calendar tool to help you create an easy-to-use yearly marketing calendar.

3. Create interesting content

You must put ideas into practice! Once you’ve come up with the content for your marketing yearbook, it’s time to produce it. Additionally, you would save time as you would not waste it on useless content.

4. Learn from others

You don’t always have to reinvent the wheel. The internet is full of fun ideas from which you can draw inspiration and models for your work. What is your successful competitor doing? Compare your competitor’s marketing techniques with your own and pick up ideas that you can adapt to fit your business image.

5. Focus on the essentials

It doesn’t take long to make an annual marketing calendar, and in the process, you’ll save hours by focusing on the essentials. Having a marketing plan in place will save you from unnecessary stress.

Don’t know where to start? Kubla can assist you at the beginning as well as halfway through your marketing project. Contact us, and we’ll work together to plan the best way to make your business marketing more effective.

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