Strategic Marketing - Enjoy The Hidden Competitive Advantage! 

The strategy of marketing, as well as marketing in general in the USA, has greatly advanced. Marketing is now seen as a more holistic activity - it is no longer considered just advertising. Professionals know that marketing is an incredibly effective way to increase demand. Have you heard about strategic marketing?

Marketing is a subject many of us know pretty well, but strategic marketing isn’t so common. What exactly is it, and is it useful?

In addition, marketing strategy and strategic marketing often draw puzzled looks - are they different? Yes, they are!

What are the goals of strategic marketing?

Companies can use strategic marketing to achieve customer satisfaction, increase company profits, identify customer needs and create a marketing plan. Effective strategic marketing meets a new and emerging demand from your target audience innovatively.

As an added benefit, it also promotes innovation within the company and among its team members. At its best, we can say that strategic marketing is a mindset that guides action through the strategic dimensions of marketing.

The strategic marketing plan aims to meet at least these objectives:

• Creating new marketing tools.
• Creating new marketing opportunities.
• Identifying marketing development areas.

Strategic marketing vs. marketing strategy?

Strategic marketing is much harder to understand if you don’t know what marketing strategy is. Understanding a bit of the definition of marketing strategy can help clarify the difference with strategic marketing. 

When misunderstandings arise about these definitions, problems also arise in terms of the competitiveness of the company. Strategic marketing is a significant competitive advantage for a company if its definition is understood and implemented.

In marketing, the more visible part is usually the marketing strategy. When the questions of where, when, and how a company should compete are asked, the marketing strategy answers these questions.

The marketing strategy puts the marketing objectives into practice.

On the other hand, strategic marketing is more akin to the skills that create a distinctive competitive advantage for a company than to the marketing activity itself. 

It, therefore, creates unique business ideas. The majority of businesses compete in a crowded market instead of developing unique business ideas. Strategic marketing skills are needed to generate unique business ideas.

Philip Kotler is the man behind the concept of strategic marketing. According to him, strategic marketing focuses on finding value, delivering it, and communicating it to customers. 

To quote Kotler: “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

Strategic marketing is a challenging but important topic to address. However, it is an elusive competitive advantage that a company must pursue, and any business can achieve it effectively with strategic marketing skills.

How do you define good strategic marketing?

As mentioned earlier, effective strategic marketing requires creativity - thinking about what’s new about the idea and how customers might benefit from it. A good business idea combines something exceptional and exciting.

The chances of success are not certain, especially for business ideas that are exceptional and innovative. When you create something new, you take risks. But as a marketer or entrepreneur, you cannot develop or innovate something new without taking risks.

When a strategic marketing project is successfully completed, it generates valuable knowledge that appeals to its target audience. A strategic marketing model ensures an item or service is difficult to copy - the Moomins are a good example. Therefore, it helps build your company’s brand.

You need strategic management skills, right? Kubla can help!

Kubla’s digital marketing team will ensure that your business has a great marketing strategy and professional strategic marketing experts to support you. Feel free to contact us, and let’s plan the best marketing goals for your business and how to achieve them cost-effectively!

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