The role of advertising in a company’s sales 

Advertising is part of your company’s marketing communication, whose purpose is to promote your company’s products and services to potential customers to achieve more sales and transactions. There are many ways of looking at it, but the ultimate goal is to get more customers to buy through advertising.

Advertising can be effective in traditional channels such as print or radio, but in the end, very few businesses have achieved measurable results from these channels. It would be the norm otherwise, and we would all know how scalable the traditional advertising channel is, wouldn’t we?

It’s good to think about how to get those scalable sales through digital marketing. Then we can accurately measure advertising, and only the most productive digital channels can be invested in.

Why is Advertising Worth the Money?

If you want to find new customers, you can hire a new salesperson or advertise to your most potential target group. 

An additional salesperson would cost XXXX dollars a month, and advertising would cost hundreds to thousands of dollars. But with the money invested in each of these, only one can reach tens of thousands, if not hundreds of thousands, of potential customers each month.

While people are always the focus of B2B advertising, the first impact is increasingly made via digital channels, as you read this article.

A company’s advertising can potentially attract customers to its business, allowing your salesperson to engage a potential customer and ultimately convert that customer to a paying one. Advertising, at its best, helps the good salesperson (nowadays, the expert). So both are needed today and will be needed in the future.

Advertising and Sales - How Are They Related?

Traditionally, advertising has supported sales mainly at an ideal level, and it has been a necessary expense for most companies that do not generate revenue. 

Nowadays, advertising is a salesman’s best friend. It allows the salesperson to bring in customers in a measurable way and increase the number of contacts that salespeople make so that they can finally focus on the customer who is actually interested in their product.

So you can accurately measure which advertising is most effective for your business and from which channel your salespeople are contacting you. Are they possibly coming from Google, Facebook, Linked In, or some other channels? Where do you stand now? What do you want to know? 

It’s all pretty easy to find out with Google Analytics, and if your advertising is not yet generating leads for your business, it’s worth finding out why. You can generate leads through digital marketing on an ongoing basis. With analytics, you can scale it up or down based on results, ultimately leading to sales and revenue for your business.

How Much Does Advertising Cost?

Advertising costs between $0 and $10,000 per month, depending on the channel, and each company has to choose its own channels. The vast majority of SMEs in the USA begin digital marketing with a few hundred dollars and see results right away.

The money is worth investing only after you’ve learned to profit from it. You can then gain customers from your company’s website, contact them, and eventually convert them into customers.

Investing in channels like these will get you off to a good start:

●       Google Ads keyword advertising → $500 per month.

●       Google remarketing banner advertising → $300 per month

●       Facebook → $300 per month

●       Instagram → $300 per month

●       LinkedIn → $500 per month

Still, it’s not even worth starting all of these at the same time. So choose 1-2 channels when you want to start advertising. Then measure the results carefully and only begin the next channel when you know the previous ones are profitable for your business.

It is also worth remembering that when you choose an agency for your advertising, you should also add the agency fee to the fees mentioned above.

How To Start Advertising?

Is it time for your company to start advertising? Contact us, and we will be happy to help!

You can also find more practical advice on advertising in our other blogs. However, we are here to help you if you want to get results in the next few weeks!

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