Top five tips for webinar marketing 

As webinars become more popular, webinar marketing has become an increasingly popular marketing tactic. Podcasts, audiobooks, and other audio content have contributed to this growth. 

One of the most effective marketing tactics is webinars. B2B marketers particularly love webinars because they don’t require many resources and are reliable. Webinars can deliver fantastic results with relatively little effort. All you need for a webinar is Internet access, speakers and microphones, webinar software (like EverWebinar), and a quiet place.

You may want to consider webinar marketing if:

• You’re not sure what kind of content will best reach your target audience.
• You want to bring out the experts in your organization.
• There are a lot of blogs out there but few webinars. You want to stand out from the crowd.
• You want to get quality leads.

Top five tips for webinar marketing

Now is the time to roll up your sleeves and see what webinar marketing can do for your business! Here are five tips to help you get started with webinar marketing:

1. DOUBLE CHECK - organize a general rehearsal

It’s a good idea to run the general rehearsal once, twice, or three times. Are the connections working? Is the technique sufficient? In what order do you present your points during the webinar? What questions do you ask your listeners? Moreover, even at the end, can you hear the speech?

Organizing your first real webinar is exciting, but repeating the rehearsal a few times will give you peace of mind. Embrace your professionalism and trust yourself.

2. PROMOTE - no listener will show up by chance

A shorter period may be enough to plan a webinar, but it’s not worth starting to promote it days before. Tell people about your upcoming webinar in every channel you can: newsletters, social media, website, events, etc.

Nowadays, when everything is organized all the time, anything is left on someone else’s feet without marketing. Everything you do requires marketing, including webinars.

3. MESSAGE - The message before, during, and after the webinar

Send a confirmation, reminder, and “thank you” message. Make sure your messages are easy to read and understand. You may think that a potential customer is guaranteed to come and listen to a webinar once they have already registered for it.

However, a busy day can make it difficult for even an interested participant to attend. So communication is the key.

4. PARTICIPATE - not speak alone all through the webinar

Engaging the crowd is an effective way of keeping them alert when they are not physically in the same place. For example, you can ask them straightforward questions or ask them to ask you questions.

Even after a successful webinar, the interaction can continue on social media. So don’t forget to create a hashtag for your webinar and share it with your participants!

5. FINISH - don’t leave potential customers hanging

Webinar marketing is most effective when you continue to communicate with your attendees long after the webinar is over. Email them a recording and compile the questions asked into a blog post. Then share it on other channels so that even those who didn’t attend your webinar can find the helpful information and participate next time.

In many cases, webinar leads to the most willing buyers.

When it comes to effective inbound marketing, where potential customers contact the marketer themselves, webinar marketing is an effective tool. 

For example, a potential customer fills in a form on the registration page of a webinar and becomes an inbound lead who can listen to the webinar live and save it as a recording for later use.

The potential customer has a higher threshold to participate in the webinar than to download the guide online. So the lead from the webinar may be of higher quality. When potential customers put more effort into obtaining information, they often have a higher propensity to buy.

Webinar marketing is therefore ideally targeted at those potential customers who are already in their shopping pants waiting for you to provide them with more information.

Webinar marketing pays off.

When done carefully, webinar marketing pays off. Keeping these five tips in mind will ensure that your webinar will be a success!

If you have questions about marketing, Kubla can help you with those too!

Contact us