Digital Marketing Services Pricing: A Guide for Business Owners 

Choosing the right digital marketing company can be a daunting task. There are so many companies out there, and it’s difficult to know if you’re getting the best value for your money. Most business owners don’t realize that prices can vary dramatically depending on the type of service being offered and what level of expertise they need from their digital marketing team.

In this blog post, we’ll discuss how to find a reputable company and some of the different pricing models available based on the services provided!

We’re often asked by our clients how a price for one of our services is justified. Here are some resources to help you justify the cost:

1. Do some research

The first thing you’ll want to do is research the company and see what kind of experience they have. There are many different types of digital marketing companies out there, so it’s important that you find a company that specializes in your type of business.

For example, if you run an eCommerce store, using SEO techniques will be less relevant than someone who sells clothing online since people typically don’t search for clothes!

A reputable agency should also offer some guarantee or warranty on their work (sometimes this can come with higher prices). It will suggest to you the best service for achieving your goals.

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2. Look at the digital marketing services pricing models

Looking at pricing models is another way to narrow down which service providers might be best suited for your needs. Many agencies charge based on the number/type of services they offer.

But, what’s the going rate for a typical service, and how much should you expect? More on that later. Keep reading.

If you’re looking for a one-time project, then it might be best to find an agency that offers hourly quotes. The downside with this type of pricing model is the quote usually only covers basic services and doesn’t include anything extra such as SEO or graphic design.

Some agencies will offer monthly retainers to provide ongoing digital marketing work in exchange for a set amount each month. This can either be cheaper than hiring someone on retainer or much more expensive, depending on who we are talking about!

It’s important that you do your research before signing any contracts, so make sure you understand what exactly is included in their package and how much it costs overall.

Digital Marketing Services Pricing for Popular Services

Here’s a list of digital marketing services with industry-standard pricing and what you should expect on a package.

Disclaimers: Depending on the company, industry, and location, these rates and service coverages may vary greatly.

Social Media Marketing Campaign

Facebook and Instagram marketing campaigns are the most popular social media campaign because they allow you to connect with your customers on a more personal level. They create an intimate atmosphere where people can share their thoughts, ideas, desires, or needs to be fulfilled by your business.

LinkedIn campaigns can help you break into the B2B market by allowing you to establish your brand, convince people of your authority and gain a good reputation.

This is not possible through other types of advertising like ads over TV channels and print publications such as newspapers and magazines. 73% of marketers believe social media has been “somewhat” to “very” effective for their business.

A social media marketing campaign pack usually includes services such:

• Social media b2b advertising;
• Kickoff meeting (to understand goals);
• Continuous communication with your in-house team;
• Reporting and account development for targeted audiences;
• Designing videos and images to capture the attention of online consumers.

The price for these services varies from $250-$10,000/month. We always recommend not to go with the lowest bidder because you get what you pay for.

Search Engine Optimization (SEO)

An SEO package will allow you to optimize your website for greater search engine prominence. It’s not just about keywords, but it is also crucial that the content on your site be relevant and engaging so people can find what they are looking for when searching online.

A highly skilled SEO professional will make sure all of these factors come together cohesively so that customers know where to look first when needing information or products offered by companies like yours!

Why is SEO so important? The first five results of SERP gets 67.60% of all organic searches! Hope you got the point.

We’ve got a recipe for success! With our SEO packages, you’ll get the following:

• Keyword research & analytics setup and configuration;
• Technical optimization to make sure your site is up-to-date with best practices;
• Content creation and optimization so that potential customers find what they’re looking for quickly on your website;
• Link building from both offsite sources (Google) as well as internal linking efforts.
• You can also choose lead generation if you are an eCommerce business or heat map analysis which will show data about where visitors have been clicking most often upon visiting pages of your site.
• And many more.

You can buy an SEO package from $500 to $20,000+ per month, depending on your requirements, industry and agency reputation.

If you’d like to see our services, have a look at the SEO packages we offer. We’re confident you’ll find what you are looking for.

Google Ads Campaign

Google Adwords is a successful tool for small to mid-size business owners who want more customers and greater revenue. 65% of these businesses invest in Google Ads, which has an impressive ROI rate at $8 from every dollar spent on the campaign.

If you’re new to this digital marketing service, then don’t worry because there are plenty of agencies out there ready with their hands full to help your company get started!

They’ll set up all aspects necessary for success with training courses and consulting services tailored directly towards formulating strategy specifically designed just for your type of product or industry.

Typically the charges for Google Ads Campaign vary from $450 to $2000 per month. This rate highly depends on your monthly ad spend. If you spend more, the rate will be higher and vice versa. You may have to incur some other additional cost, like software license purchase.

Digital marketing services by Kubla

Looking for some other digital marketing services? Here’s a list of all marketing services Kubla marketing offers.

We know how difficult this process can be, so if you’re looking for someone that won’t let you down, then we recommend taking a look at our services. Don’t worry about the cost because there are some very reasonable options available right now.

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