7 Conversion optimization tips for better results 

Conversion optimization helps your business get better results online for the same number of visitors. This means that your business will get more contacts and sales from your website IF conversion optimization is part of your business marketing efforts. In all simplicity, conversion optimization is about improving the usability of your business website.

How does conversion optimization help you get better results?

How do we know how conversion optimization works? How do we know how to improve the usability of your website? 

Conversion optimization measures the usability of your business website. When customers can easily find what they need on your website, more and more of them will contact you from your website.

For example, conversion optimization of your website can mean:

• A/B testing. This means redirecting half of your customers to one page of the website and the other half to another page.
• Closely monitoring analytics on exit rates and if the exit rate is high, then adjusting the site so that the customer stays on the site longer.
• Adding content to the site.
• Adding action alerts. For example, adding “contact us” buttons to the site.
• Making the menu easier to understand.
• Continuous development of landing pages to make them more attractive.
• Making the product descriptions of your services more comprehensive and adding more images.
• Adding more frequent headlines to the site
• Using colors to make your site look more attractive.

Is conversion optimization expensive?

Conversion optimization is not expensive; it is virtually free. You don’t have to spend a single penny on Google or social media channels to get more conversions. Optimization takes place within your company’s homepage by making your website more attractive to your users.

If your company does not have in-house expertise in conversion optimization, you should hire a specialized company to optimize your website at least annually. It may not be necessary to carry out conversion optimization every month, but at least annually, it is a good idea to consider developing your website to be more effective in terms of conversions. 

This way, you will get more leads from your site, and all the money you spend on digital marketing will be more effective because you will get more leads with the money you invest.

Digital marketing agencies usually offer conversion optimization on an hourly basis—for example, a 10-hour optimization job costs on average $1,000.

Kubla’s recommendation is to produce a conversion optimization report at the beginning of the process, showing what needs to be optimized on the site. This allows you to make changes to your site yourself or choose an independent agency to make the necessary changes to your website. 

A conversion optimization report usually takes a specialist around five hours to complete. The cost should be around $500, which should get you well on your way.

Is it worth doing the conversion optimization yourself?

Conversion optimization is a practical job and requires specific knowledge and experience to draw conclusions from the data retrieved. 

Therefore, you can do conversion optimization yourself if you have the skills to conclude the analytics and ultimately implement the changes. The most demanding job is usually to find the things you want to fix on your site. 

There are hundreds of companies in the USA, so feel free to choose a partner to implement the changes, as long as you first learn to find out what needs to be fixed on your site in general.

Conversion optimization - 7 tips for better results!

1. Remember to use analytics

Make observations based on analytics. Don’t guess. Conversion optimization is always based on data. For example, Google Analytics is a very good and free tool.

2. Increase trust in your company through your website

Highlight your expertise, for example, by highlighting certificates and/or blogs written by experts.

3. Take care of the “menu structure.”

A pleasant user experience is a must. That’s why the navigation on the website should be clear and as easy as possible for the website user. If your customers get lost on your site, they are likely to leave your site.

4. Increase conversion points

This mainly means easier measurement and analytics. More conversions do not mean more sales. However, by increasing conversion points, you can better measure the customer journey on your website.

5. Remember to take care of your mobile users!

Conversion optimization is increasingly important on mobile. Most internet users already use a mobile device to surf the web. So make sure that your conversion optimization takes mobile users into account!

6. Keep paragraphs short and headings clear

Make the text easy to read, as well as to navigate. The best way to do this is to add headings, keep them concise and keep paragraphs short.

7. Add calls-to-action (CTAs)

Encourage the customer to make the decision you want them to take. Invite them to contact you, or subscribe to your newsletter, or download your pdf guide.

How should you proceed?

Your digital marketing is ineffective if you haven’t considered conversion optimization on your website. So make sure your site is effective enough for your industry, and you can find help with this from the expert team at Kubla, for example. 

Feel free to ask for help analyzing your site, and we can go through your site in a free telephone consultation. Contact us now and let us help!

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