Google Ads Conversion Tracking: How to Track Conversions Easily and Freely 

Google Ads conversion tracking is a great way to measure the success of your google ads campaign. Google provides a basic google ad conversion tracking template that you can use for free without any additional purchases. It’s simple to set up and track conversions using this google ads conversion tracking system, but before we get into how to do it, let’s review why google ads conversion tracking is so important.

What is Google Ads Conversion Tracking?

Google Ads conversion tracking is a google free tool that will allow you to track your google ads campaign conversions. The google ad conversion tracking system will help determine the effectiveness of your Google Adwords campaigns and provide valuable insights into how many visitors are converting on your website or blog.

The Google conversion reports data can be exported in an excel spreadsheet and then imported into google sheets for further analysis, which allows advertising managers to slice and dice their data as they see fit with greater ease than ever before possible.

This article focuses on explaining what it means when we talk about “conversion” within the context of online marketing campaigns – specifically those run via Google Ads (formerly known as Search Engine Marketing). It also covers why google ads conversion tracking is important.

Why Google Ads Conversion Tracking is important?

Identifying which campaigns, ads and/or keywords influence specific actions on your website is no easy task.

However, setting up conversion tracking will help you make data-driven decisions based on the most important metrics for success - conversions!

You’ll be able to identify top-performing keywords that can then lead to higher ROI rates.

The conversion data provides insight into what ad copy resonates best with customers as well as helping highlight potential improvements in site performance. The benefits? A better understanding of how customer interactions are affecting business goals.

All these valuable insights can be used again down the road or when planning future online marketing strategies.

How to set up Google Conversion Tracking on your website?

Follow these simple steps to add Google Ads conversion tracking to WordPress. 

Step 1: Choose the most accurate conversion category from the drop-down menu (Purchase/Sale, Lead, Signup, View of an important page [i.e., Contact Us], or Other).

Step 2: Select Markup language ([HTML] is a standard choice)

Step 3: Enter a value for conversion amount which can be 20 if you’re selling ebooks for $20 each, etc.

Step 4: On the next page you’ll receive an HTML code that needs to be pasted into a webpage on-site where want to track conversions.

Here’s an in-depth setting process from Google, in case you need them.

Tips for Tracking Google Ads Conversion

Know what you need to track

There are many things to take into account before you start tracking ad conversions. But first, it is important that you know exactly what actions should be tracked as a meaningful conversion.

So if there are any questions about which activities or events your ads need to track leads from then the best thing for you would do is walk through your customer journey with them and ask yourself: “What drove my customers here?”

If you have an extended sales cycle or more complex products/services in general, chances are your ideal buyer won’t just convert after one visit on-site from one of your advertisements- so make sure those leads over time can still lead back towards you!

The more ways you have to quantify your customer’s actions, the better. Deciding what data points are most important for tracking can be tough so get creative and make sure all of your bases are covered!

Regularly compare real-world data with the values you get from the conversion tracking process

Often we find that our real-world data varies from the conversion tracking data. If the deviations are very low then there’s nothing to worried about. But, if they are high, then it’s time to find out what is the cause.

You can do this by testing different ad copy or landing pages until you have found the right formula for success.

Did google ads stop showing up at all on some of them? This could be from either google blocking the campaign due to invalid clicks or low CTR (click-through rate). In order to fix, this issue google ads will want more information about these sessions so get in touch with their support team.

For a blog, this comparison could be between the number of visitors who have landed on your page and those that you calculate as google ads conversion rate.

You can also compare for instance the google ad cost with the google ad conversions or any other metric from Google Ads campaigns like clicks or impressions to gauge how well your campaigns are doing.

Add or remove conversion matrics as needed

The business world is always changing and marketing strategies are constantly evolving. Marketers have to stay sharp at all times. To accomplish this, they need not only knowledge about how things work but also continuous updates on current trends within the industry.

One such example is that conversion tracking metrics can change from time to time due to changes in marketing or new market demands.

Conversion tracking metrics might change if a marketer wants to track conversions via clicks instead of impressions. This is because google ads conversion rate can be tracked by either the number of clicks or the cost per click (CPC) on google ads campaigns.

So, don’t be lazy to update your conversion tracking metrics as needed.

Final Words

We hope this blog post has given you some valuable insights into how conversion tracking works! Google Ads conversion tracking is a powerful tool that can help any digital marketer understand what their customers are doing and how they’re converting.

Whether you’re looking for the right Google Ads conversion tracking code to be placed on your website or want help using email marketing, we are here to provide a wide range of digital marketing services. We have affordable packages that won’t break the bank and our experienced team members are ready and waiting to manage all your online needs.

Which of these Google ads conversion tracking methods did you find most valuable? Let us know if there is anything else we can help with!

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