Add Pixel Power to Facebook Advertising - See 5 Tips! 

If you are advertising on Facebook , you should definitely take advantage of a Facebook pixel. Facebook pixel boosts your marketing efforts and ensures a high return on your advertising budget.

What is the Facebook pixel?

The pixel is a short script provided by Facebook. Once it is added to your website, it opens access to a range of Facebook advertising tools. The pixel takes advantage of the conversions and web audiences based on the collected data. Installing a pixel is also a prerequisite for remarketing, which is advertising to people who have already visited your website.

In advertising optimization in particular, the pixel is a particularly useful tool: the data collected ensures that your audience takes the desired actions on your site.  You can optimize your advertising too and generate the most e-commerce purchases possible.

Installing a pixel is a relatively simple operation, embedding a pre-generated pixel code on your website and setting up tracking. 

Here are a few key Facebook pixel features in Facebook advertising

1. Enable conversion tracking: Track conversions through advertising on your website. For example, contact form submissions, purchases, and other events.
   
2. Measure the effectiveness of your advertising: Transparency in advertising revenue. Most ecommerce platforms can send purchases and value per pixel - this is how you measure your advertising revenue in dollars.
   
3. Leverage Remarketing: Build your own audiences from visitors to your website and start remarketing. Your website visitors are the best target audience!
   
   You can also exclude from your Facebook ad targetings people who have already taken the desired action on your site, saving you advertising costs.
   
4. Leverage lookalike audiences: Audience data collected by a pixel can also be leveraged to build audiences. Lookalike audiences are audiences that Facebook searches for similar people based on the source audience you define. In our experience, lookalike audiences are very effective at driving e-commerce purchases, for example.
   
5. Optimize for conversions: You can choose to target your advertising while generating leads as cheaply as possible. Facebook strives to optimize your advertising so that it generates as many contacts as possible on your website

Things to remember when you turn on a Facebook pixel

1. Features and pixel data are available only after the moment of installation. That means you can track conversions and create audiences from the moment the pixel code is implemented on your site.
2. To make sure the installation and operation of the pixel are working, you can use a Chrome add-on.
3. Take advantage of the pixel’s rich standard events to get the most accurate data from your audience.

Facebook pixel is a Facebook marketer’s best friend and helps streamline advertising with audiences and conversion tracking. So installing it is a no-brainer -  a requirement to maximize the effectiveness of your marketing dollars!

A Facebook pixel with its installation codes can seem daunting at first but  with a little guidance, it’s surprisingly easy to use and offers staggering opportunities at no extra cost.

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