What is Google Ads Display Marketing? 

Google display marketing is a familiar term in the world of digital marketing. Numerous websites use this genius service from Google to reach millions of potential customers throughout the Google display network.

Google ads are some of the best ways to monetize a site, and we bet you don’t want to miss that lucrative revenue stream. But, wait. Not everyone’s going to make money from Google ads display. You have to know the ins and outs of the game. Agreed? Then this article is for you. Here’s what we’ll cover in this article;

  • What are Google ads display?
  • What kind of budget does it require?
  • When should you scale the display up/down? and 
  • What are the main metrics you should check to measure success on a campaign?
  • Which one is better: DIY or hiring an agency?

So, without further ado, let’s start;

What is Google Display Marketing?

Google display ads are a bunch of visual content shown on different blog posts, articles, videos, and websites to grab targeted audiences’ attention.

However, serving the Google ads network for around two million websites gets them in front of 90% of internet users who click it. This traffic makes up about 50-60% Google’s total revenue!

Google’s Display Marketing service is a great way to grab targeted traffic for your business. As Google scans the web, it will show ads on platforms that suit you best and target customers who are most likely interested in what you have to offer!

Budgeting for Google Display Ads Marketing 

You’re looking to advertise your business on Google, but don’t know how much it will cost? 

The Average Cost Per Click (CPC) for the Display Network is less than $2. There are ways that you can reduce this number even further by targeting specific audiences using remarketing lists or other audience targeting methods. 

Additionally, there are tools available that help manage your ad campaigns to run efficiently without spending too much time or money working on them yourself.

The business services vertical is one of the most competitive in Google Ads, which generally means higher cost-per-click rates. This is because professionals are investing a lot more money and resources into their businesses compared to other industries: 

One new client could yield upwards of $1k-$10k depending on your industry - so it’s worth paying an extra few dollars for that client.

Still thinking your PPC campaigns are expensive and you’re not sure how to reduce your costs. You can try lowering your bids, but that’s going to lower the number of impressions you get. It’ll also make click-through rate (CTR) a more significant factor in your quality score because it will be harder for people to see your ads. This could mean an even higher cost per click (CPCs).

There’s a better way! Google display network advertising lets you reach customers at times when they’re most likely to convert on whatever action you care about—whether that’s signing up for an email list or buying something from your store. Display Network campaigns have much lower CPCs than Search Network ones do, so if you want more traffic without paying as much, this is where it’s at!

Do you want to start advertising your business on Google or maximize your current advertising?

Read about our Google marketing services and contact us today!

How to Track Google Display Marketing Campaign Performance?

When it comes to PPC, there’s much information that you need to know. You want to use the right keywords, run the best ads, and track your performance closely. It can be hard to keep everything straight in your head, but luckily Google Ads has many tools that allow you to see what is working (and what isn’t) on your site.

Unfortunately, if you don’t know where or how to look for these KPIs in Google Ads, they might not get used properly. That means no matter how much data Google gives you about your campaigns; it won’t do any good if you don’t understand it or can’t find it!

The solution is simple – below are some of the most important Google Ads KPIs so that when something doesn’t work as expected, at least now you have an idea why! Here you go:

  • Number of Clicks: Measures the performance of each keyword. 
  • Click-Through-Rate (CTR): This shows how many people clicked on your ads. Indicates the attractiveness of a specific ad.
  • Cost-per-Click (CPC): Indicates whether an ad is cost-effective or not.
  • Budget Attainment: Indicates whether you’re on track and achieving your target or not. 
  • View-Through-Conversions: Measures how many users saw your ads but didn’t click. 

Best Way to Run a Google Display Marketing Campaign: DIY or Hiring an Agency?

Google display marketing is a complex and highly nuanced field. It’s easy to get lost in the details, especially if you’re new to it. Many factors go into successful display advertising campaigns - from ad copy to targeting demographics to landing page design.

A professional agency will take care of all the details for you! Here’s how:

  • Hiring an agency saves you time and money because they have access to advanced tools that quickly create effective ads without wasting your budget on ineffective ones. 
  • They’ve got years of experience under their belt and can help your business succeed by creating effective ads quickly. 

This means more leads for your business at a lower cost per click than what you would pay if you tried doing it yourself with free or low-cost tools like AdWords Express or Bing Ads Editor.

Moreover, the Cost of Google Display ads can be unpredictable, depending on the number of clicks you receive and your ability to optimize bids.

As experienced professionals, our team Kubla will help you reduce your Google Ads Display Marketing campaign cost by up to 50%. We’ll also show you how to improve your Quality Scores so that more people click on your ad. With our help, we’ll get a better understanding of what’s working for your business and what isn’t. Feel free to leave us a knock and start reaping the benefits tomorrow. 

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Google Display Marketing
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