Basic groundwork for a successful Google marketing campaign 

Google marketing can seem like a complex thing to get up and running. However, there are a few planning aspects that are especially important.

Setting goals for Google marketing

Like any other marketing campaign, you need to set goals for Google marketing. What do you want to achieve with your advertising? If you want to increase revenue from your online store, you should focus on increasing awareness, getting more interested visitors to your store, and then increasing online sales. 

Although many people think of Google marketing as keyword advertising, it includes various forms of advertising. In many cases, this will be at the end of the buyer’s journey, so it’s a good idea to target your efforts accordingly. For example, contacts or signups may be targeted based on the business’s nature. 

Monitoring advertising performance

After you have established your objectives, be sure you monitor how your advertising is performing against them. It’s a good idea to set targets in website tracking, often Google Analytics, so that you can see the digital marketing performance in real-time. Conversions, or targets, are usually the objectives for which advertising is optimized. 

You should also consider how much you would be willing to pay to achieve one of the objectives, such as conversion. Also, how much one conversion is worth in business terms. This will also determine to a very large extent the media budget to be used.

Target audiences for Google marketing

Target audiences are an essential part of digital marketing, as showing advertising to the wrong audience doesn’t make sense, and media budgets are wasted in vain. 

In Google’s keyword advertising, advertising is based on need, so the target audience is already relevant. Of course, this means that the keywords used in the advertising must be reasonable so that the ads do not appear in the search engine for irrelevant search terms. 

However, it is important to determine to whom the banners will be shown when it comes to banner advertising. The advantage of Google marketing is that it offers a wide range of targeting options: website visitors, similar audiences, interests, keywords, and competitors’ website visitors, to name a few. 

Choose your landing page carefully.

Websites and landing pages are key components of digital marketing, and therefore Google marketing. Even if the ad is attractive and meets the visitor’s needs, the purchase path can be interrupted if the website has not thought about steering the visitor in the right direction.

Do you need help getting started with Google marketing or with digital marketing in general? We’re happy to help you through the whole process from the ground up, making sure your advertising is effective and timely. Contact us!

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