What are keywords? SEO 101 

Google visibility depends on the keyword and how you use it. A well-chosen keyword for each page of your website will bring your business more traffic and buying customers. Let’s explore the topic in a little more detail below.

Relevance: what makes a keyword relevant?

Properly chosen keywords determine your visibility on Google. In other words, the keyword and its use are crucial if you want more customers through digital marketing. In addition to this, you also get cheaper Google Ads advertising when your site is well optimized, and Google can read your site better because you have chosen your keywords correctly.

What are the benefits of defining keywords?

You need to conduct keyword research before choosing which keywords are most important for your business. 

Fortunately, all this information is available, and you can use several different tools that you can find on Google for free, such as Keywordtool.io or Google’s own planning tool, Keyword Planner. These tools will help you find out which keyword plays the most important role for your particular product. 

It is therefore important to think about the keyword for each page of your company website and so you will need several different keywords, but remember to use one primary keyword per page of your company website. So if your website has 20 pages, you will need 20 different keywords.

Definition of keywords and keyword lists

Using the tools mentioned above, the keyword can be defined. The tools are an indispensable aid in determining the keyword list, as they allow you to find out how many people search for each keyword on Google. 

Otherwise, it would be easy to optimize the words that pop into your head. You’d probably be optimizing for the wrong keywords, and their search volumes could be negligible. You should not waste time attempting to guess which keywords will improve your search engine rankings.

List each keyword and ensure that you share it with all your marketing partners and team members. It’s important to use this keyword list for all your marketing from now on. This way, you will consistently get more traffic from your digital channels.

Even paid advertising will be cheaper across all channels if you use proper keyword lists for advertising. Keep track of your keyword usage in an analytics tool like Google Analytics and let everyone know what keywords your company uses! 

We also recommend using the SEMrush tool. It allows you to see how your keyword is performing in Google’s organic results and climbing to the top of Google’s front page.

Keywords: how do they work?

All digital marketing should consider keywords, including the following channels:

• Content on your website (new and old content)
  • Blogs
  • Product pages
  • Videos
  • Images and how to name them
• Email marketing
  • Google Ads advertising
  • Google Ads keyword advertising
  • YouTube advertising
  • Gmail advertising
  • Banner advertising / Display advertising
    • Google Display Network
  • Programmatic advertising
• Social advertising
  • Facebook advertising
  • Instagram advertising
  • LinkedIn advertising
  • Twitter advertising

When you consistently use the right keywords in your business communications and marketing, you’ll start to gain more organic/free visibility on Google. It’s worth investing in organic visibility every month, as this is an ongoing activity and will become more important each year. 

However, the most important thing is to start and look at keywords and the changes of your site’s visibility, even every quarter.

The use of keywords on the website

At every stage of your website, keywords are essential, but let’s highlight the most important ones. Google will best understand these elements of your website, in addition to the body text. Body text refers to the general text found on your site.

In the title of the article

Use the keyword in the title of your blog/article/blog. This is defined in the title and the technical section of your site in the title and headers (title, H1-H6, meta descriptions).

In the article address

Also, think carefully about the URL address and include the keyword there as well.

At the beginning of the first paragraph of the article

Also, add your keyword at the beginning of your article right after the title.

In subheadings

Google also understands subheadings well, as well as bold and other text edits, including italics. So remember to include the keyword in your subheadings, and you can increase the power of bold and further edits.

In the body text

Sometimes start your sentence with a keyword, and remember to check this “body text” to make sure that the keyword appears often enough. Generally, keywords should appear a minimum of seven times in the desired content, but the number of times they appear may vary depending on the size of the article.

However, the most important thing is the readability of the site and the content. Please use a keyword wisely to make it appear natural to the reader.

In the image, captions and alt text

Your site’s management system allows you to name images using the keyword. Add a title, description, and alt text to all your images with the right keywords. This way, the images you add will also become known to Google, and Google will be able to provide these words in related Google searches.

How to proceed?

Today, visibility on search engines and the use of keywords are crucial, and this will become even more critical in the future.

Feel free to ask for help, and let’s build your company’s visibility together!

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