Why and how should you start advertising on YouTube? 

Before we get into the details of YouTube advertising, let’s briefly review the service. YouTube is the most popular streaming video platform on the internet. In the USA, YouTube is the second most popular website after Google. Every minute, YouTube users upload 500 hours of video. So definitely, you should start advertising on Youtube!

Why should you start advertising on YouTube in the USA?

YouTube videos already reach half of the Americans every week. So we are talking about a very wide coverage. The videos are also watched by people of all ages, making it a very high-potential channel for marketers.

YouTube marketing is cost-effective, precisely targeted, and profitable.

• Cost-effective: YouTube ads only cost you when people are interested in them. For example, a video ad is watched for more than 30 seconds or clicked on. If done well, the cost of YouTube advertising can be very low. What’s more, the videos will remain viewable on YouTube even after paid YouTube advertising.
• Highly targeted: YouTube has a ton of content and is at the same time very broad in its reach. It is important to be aware of the fact that you can target your own ad video according to different criteria in YouTube advertising, thanks to the large amount of content (and more and more is being added every day). 

YouTube advertising can be very effective and cost-effective with the right targeting. Targeting can be done by geographic criteria, interests, keywords, demographic criteria (age, gender, family situation), etc.

• Effective: Through YouTube advertising you can reach the audience that is relevant to your business and gain broad visibility for your brand, attract visitors to your website and contacts, support purchasing decisions or direct your customers to make a purchase, promote new products or services. You can achieve all this at a very affordable display price.

And that’s not all! You can optimize your campaigns to get the best results. Depending on the data, you can test different types of content with different audiences, react quickly and make informed decisions.

What is the best time to start advertising on YouTube?

The number of SMEs advertising on YouTube has doubled in the last two years (source: youtube.com). However, many companies are not yet realizing the potential of YouTube advertising. The threshold for starting should be kept low. Otherwise, you may inadvertently bypass a well-functioning channel for your business right now.

How do you start advertising on YouTube?

Not all companies have ready-made advertising videos. One option is to set up your own YouTube channel for your business, and this costs nothing. Your channel can feature longer videos, such as demonstrations and how-to videos of your products. This content will both engage your existing customers and attract new customers to check out your offerings. 

On the other hand, you can direct visitors to your channel through paid YouTube advertising with shorter promotional videos.

Today, video production is not just about not having the right equipment. Everyone has a high-quality filming device in their pocket: a smartphone.

So you can shoot your own videos. Tell us in your own words about the products and/or services you offer. You or someone from your company are best suited to tell the audience about it, right? Remember a few things when shooting a video:

1. As not all people will watch your video to the end, mention your company/product name at the beginning.
2. Remember the call to action (CTA) - what do you want your customers to do after watching the video? They might contact you, go to your online store, or view your YouTube channel and much more.
3. While you may feel a little nervous at first, relax and enjoy making the video. No one is born a blacksmith!

Building a YouTube advertising campaign

Do you already have some promotional videos, or are you planning to make some? 

You can also upload promotional videos to your company’s YouTube channel and get started with YouTube marketing. You can do this through your Google Ads account (formerly Google Adwords), where you can build YouTube ad campaigns. 

If your business doesn’t have a Google Ads account yet, it’s quick to set one up.

If you don’t have the time to do it all, feel free to contact the experts at Kubla. Let’s work together to find the best solution for you! 

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