What is A/B testing? Three facts and three most common mistakes
If you want to make your cash flow grow, enable A/B testing. Testing can tell you what works and what doesn’t - you don’t have to guess what your cu…
Google Analytics tracking code, what does it mean?
The Google Analytics tracking code is a short code that is added to business websites. The analytics can then be used to directly track the movement…
Why You Should Track Your Marketing Campaign Performance?
Marketing tracking in traditional channels such as print advertising is much more complicated than in modern digital marketing. The benefits of usin…
Marketing Analytics
You can use analytics to develop the marketing strategy of your business and to allocate your marketing budget. Without analytics, it is almost impo…
The marketing army marches on the power of cookies
Quoting Napoleon (very roughly), digital marketing army is marching with the power of cookies. By this, of course, we mean the data available. The b…
By guess or by data? Data-driven digital marketing
Which one do you belong to: do you make decisions based on intuition, trusting your own experience and what feels good in the pit of your stomach? O…
Measuring Content Marketing
Why should you measure your content marketing performance when doing digital marketing? By analyzing different types of content, you can identify wh…
Web analytics for business
Web analytics helps you understand your customers online. What are they doing on your website and what are they not doing? Is your website performin…