Google Analytics tracking code, what does it mean? 

The Google Analytics tracking code is a short code that is added to business websites. The analytics can then be used to directly track the movements of each customer on the company’s website. This, in turn, allows for the optimization of advertising. Also at the same time it can be deduced whether the company’s website is currently generating sales / contacts, and if no contacts are currently available, this can be remedied by looking at the analytics.

Google Analytics the tracking code for your business

The Google Analytics tracking code is standard today and simply needs to be found on every company’s website. Otherwise, it is completely pointless to invest in digital marketing because advertising cannot be optimized based on results. We have also noticed that several companies are doing digital marketing without continuous and accurate monitoring of the results and corrections based on them.

The Google Analytics Tracking Code will only help if you are constantly tracking your results and taking the necessary steps to promote your advertising. If you’re currently not reviewing your marketing at least monthly at the sales and management level, we strongly recommend defining Google Analytics tracking code and management reporting either in house or similarly, for example Kubla’s team of experts can help with these and get accurate analytics and reporting already in the next weeks!

Why should you track customers on your company website?

The Google Analytics tracking code helps you track and follow customers on your business website. This is paramount to getting results with digital marketing. On the other hand, customers are followed in brick and mortar shops and conventions, so it is normal to follow customers on your website as well. However, digital marketing practices are so new compared to traditional advertising that continuous monthly monitoring and improvement measures are a bit foreign to most companies. Now is a good time to develop your own marketing and to bring the monitoring of digital marketing and website traffic to the company’s management team on a monthly basis. A digital channel is also a sales channel if the company does enough work to develop it.

How do I add the Google Analytics tracking code?

The Google Analytics tracking code will be added to your business website very quickly, and instructions can be found here. You can add it directly to the site’s code, using a separate plug-in, or using a tag management system such as Google Tag Manager. However, if you need help with this procedure, ask the team at Kubla for help and we will be happy to help. This is a maximum of two hours of work from an expert and only needs to be done once, so it may be wise to use the Kubla team or alternatively your webmaster. That way you don’t need to learn something you will never need again.

How to monitor analytics?

It’s a good idea to place the Google Analytics tracking code on your pages, as this is the only way to track your business website. The most important things to follow are the most common:

• Number of visitors
• New visitors
• How many different pages visitors usually browse
• Time spent by customers on the site
• How many emails will you receive through your site
• How many phone calls you get through your site
• The amount of contact forms you will receive through your site
• The amount of newsletter subscribers will you get through your site
• How many pdf downloads you get through your site
• How many have read your business blog

The amount of purchases is also important for the online retailer to monitor

• The amount of purchases that came from Facebook
• How many purchases came from Google’s organic search
• How many purchases came from Google’s paid advertising
• The amount of purchases that came from Instagram
• How many purchases came from LinkedIn
• How many purchases came through linking traffic
• etc.

Learn more about it with Kublas Analytics training

How do I get tracking started immediately?

Tracking is very easy for an expert to add to your business website, and the Google Analytics tracking code may be the easiest to add from your business website administrator. In addition to adding code, it is also important to define the desired goals (listed above) and this usually requires a skilled digital marketing expert.

In addition to the goals mentioned above, it is extremely important to prepare a monthly report that will allow your company’s staff / marketing to determine how marketing has worked over the past month. Contact us now if you need help adding the Google Analytics tracking code or setting goals!

Contact us