7 Google Ads Best Practices You Should Never Forget 

Google Ads is an advertising platform that allows you to place text ads on Google’s search results pages, as well as the websites of its partners. It can be a powerful tool for driving traffic to your website and increasing conversions. This blog post will discuss 7 Google Ads best practices that will help you set up effective campaigns!

Let’s start.

1. Define your objectives

Before you jump into the world of Google ads, it’s important to define your objectives.

What are your goals? How much time have you budgeted for your marketing campaigns? Which channels will be best suited for achieving those goals? Are there any time constraints and deadlines that must be met in order to achieve success (such as a product launch or an event)?

All these questions should be answered before investing money in a campaign with Google Ads.

Google ad campaigns can take some trial and error before they’re perfected, so defining measurable benchmarks is also key. For instance, if “acquiring new customers” is one of your objectives then how many new customers do you want to acquire each month over the course of this year?

Or, if “increasing product awareness” is one of your goals, how will you measure and quantify that? All these questions should be answered while you set the goals and targets.

2. Select the Best Keywords

If you want to use only one of the Google Ads Best Practices, this is it: Your keywords are the most important factor in your campaign. They should have a high search volume with low competition, but also should be related to what you’re advertising and provide value to users (i.e., conversion rate).

You should also take note of the search volume and average CPC for your keywords. The higher these numbers are, the more traffic you can potentially attract to your website with paid ads.

But it’s important not just to pick any keywords that have high search volumes because they will usually be highly competitive, meaning there is a good chance competitor will outbid you on those terms in order to rank above you during ad auctions.

A better strategy might be selecting some long-tail phrases or related synonyms instead. These tend to bring in less competition from other advertisers and may result in lower bids compared with head keyword matches (though this isn’t guaranteed!).

If you’re having trouble generating ideas for relevant words/phrases related to what you’re advertising, conduct some research to see what keywords your competitors are targeting and use those as a starting point.

3. Create Ads keeping user context in mind

Google has created a new way to make ads more relevant for users. Ads will now be tailored to user’s location, what they are searching for in that area, and what web pages the person is browsing online.

In order to take advantage of this opportunity, you need to know how Google Display Ads work along with other important information about them such as:

-Where on your website should you place these ads?

-How often do I have my ad show up per page view?

-What does it cost me each time an ad shows up?

The most common placement options include top banner or sidebar placements but there are also opportunities like mobile app banners which can help increase visibility when someone opens their favorite app.

The frequency and cost of each placement depend on the website’s traffic and what you are trying to accomplish with your ad campaign.

For example, people who use mobile apps will see ads more often than someone browsing a static web page so they may be an important demographic for some advertisers looking to reach that target audience.

4. For location-based ads, show them at peak hours.

Showing ads at peak hours will increase the chances of conversion. For example, if there are fewer people on websites in the late evenings and early mornings, then show less expensive ads during those times to save money.

It may be worth it for businesses looking to get conversions quickly by showing their ad more often or earlier in the day when there’s a higher chance that someone is browsing.

5. Use smart bidding smartly.

The new Google Ads feature, Smart Bidding, will allow you to save time and get better bids on your campaigns. The features of this tool are auction-time bidding that uses machine learning in order to optimize for conversions or conversion value every single day.

Targeting CPA is a popular one because it can help with profitable ads by ensuring the cost per acquisition goes below the target amount while still reaching their goals.

6. Use Google analytics efficiently

Google Analytics tracks your campaigns and provides you with valuable information on what is working and what isn’t.

Use google analytics to monitor the following:

• Revenue generated from ads by network
• Clicks, impressions, clicks per impression ratio of different ad formats (including text link ads)
• Top performing keywords for each individual campaign as well as overall top-performing keywords across all campaigns

This will give you a good idea of which format performs best in terms of generating revenue while using the fewest resources like characters or images that need to be created.

7. Use Quality Score to guide optimizations

Quality Score is a metric Google uses to objectively measure the quality of your ad.

The Quality Score is calculated based on relevance, past performance and how likely your ad will be clicked.

The higher your Quality Score (QS), the more likely it is that you’ll rank higher in search results and get charged less for clicks because it’s calculated based on relevancy, past performance, as well as how likely your ad will be clicked.

QS may also impact whether or not your advertisement displays at all - if people are looking for competitive keywords such as “accountants” but instead see something irrelevant like an insurance company, they’re likely to click the ad in search results instead.

This means that those with a QS of less than eight out of ten may not be shown at all, despite having paid for an advertisement slot.

It’s important then to ensure your ads are as relevant and valuable as possible so you can generate a high-Quality Score.

Final Words

Google Ads best practices can be a tough topic to navigate. Luckily, we’ve compiled 7 tips that you should keep in mind when managing your campaigns on the platform so that you get the most out of them.

If these strategies are unclear or seem too complicated for you, don’t worry! Our team members at Kubla Marketing will take care of all this and more for you with our affordable packages that won’t break your bank account.

Whether it’s SEO services or PPC management, contact us today and let us help make sure your ads campaign is running smoothly from start to finish.

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