Many people think that Google ads reporting is difficult to get a handle on. They might wonder why it’s so important or how they can use the reports in their own advertising campaigns. We are here to tell you all about Google Ads Reporting and what makes them great for your business!
In this blog post, we’ll discuss everything you need to know about Google Ads Reporting, including features of the reports themselves and how you can put them to work for your company. Let’s start.
Google Ads reporting is the tool that allows you to know how your ads are performing. You can get a breakdown of what each ad campaign has generated in terms of impressions and clicks, as well as an analysis of which landing pages were most effective at driving conversions.
The Google Ads reports let you know the post-click performance of your ads by recording metrics for users who clicked on them and then came to visit your site, downloaded an app, or made a purchase.
Google Ads report gives you an insight into your users’ ABC (Acquisition-Behavior-Conversion) cycle: your user acquisition process, their engagement with your app or site after you acquire them, and how long they stay before converting.
This data helps marketers optimize their campaigns with better targeting or more focused messaging.
A Google Ads report is a document that provides an overview of your campaign’s performance. Below are some reasons to use this report;
Do you want to start advertising your business on Google or maximize your current advertising?
Here you have two options. You can either choose from a set of ‘predefined reports’ or you can create a new one from scratch.
This is a huge time saver! Google Ads comes with a set of pre-made reports that are already designed to answer specific questions. These can be used as a starting point for the report you want to make and then edit it accordingly.
Here’s how you can open one;
At times, the predefined reports don’t show the information you need in a way that works best for your needs. The Report Editor tool lets you define those requirements more specifically by dictating how to display different types of data in tables or charts.
Here’s how you can create one;
For in-depth instruction visit here.
The most important metrics to track when it comes to Google Ads Reporting are CTR, CPC, conversion rate, and cost-per-conversion. Let’s break down these four statistics so you know how they should be tracked and what each metric means for your business:
Once you have a complete understanding of all these matrics we are confident that you can formulate a sound Google ads campaign strategy or determine the effectiveness of the current ones.
Google Ads reporting is an important part of any Google ads campaign. Not only does it provide vital information on how the ads are performing, but it also enables advertisers to analyze and optimize their campaigns in order to maximize ROI. Here are some google ad reporting best practices that you should be sure to employ if you want your marketing efforts to succeed.
Google Ads and Google Analytics have a way of exchanging information with each other that is valuable for both platforms.
This exchange helps you to use the two services to their fullest abilities, which can help you get the big picture on your performance as well as find ways in which it could be improved.
Linking Google Ads and Analytics can help you take advantage of the tools that each platform has to offer. You don’t have to use both platforms at once, but when they are combined into one unified system with data exchanging capabilities it is easy for marketers like yourself to analyze your performance and see what needs improvement or tweaking.
Furthermore, since there are so many third-party integrations available through this combination program you’ll be able to find new ways in which these two great tools can improve your marketing!
That’s all for today. We hope you now have a better understanding of Google Ads Reporting and the metrics that matter to your business. If you don’t have time to learn everything or analyze every metric, then we recommend putting things in safe hands like ours.
With team Kubla’s help take your google ads campaigns to a whole new level of success. Our teams of expert digital marketers have experience working in various industries. We’re also affordable with packages designed specifically for small businesses looking to grow their business online.
Feel free to reach out if you’d like more information or want us to take over some or all of your campaign management needs!
What measures would benefit your business right now? Book free chat time with Kubla CEO Kalle Santalahti. We will go through what your company is doing and what actions could be beneficial in the current market situation.
Choose a free slot that fits your schedule and book now!
Contact us and we will contact you within the next working day and:
We can also arrange a short phone conference where we will discuss marketing together!