Google Marketing - Goldmine or Money pit? The Two Most Common mistakes to avoid 

Every second, over 70,000 Google searches are conducted. The number of searches per hour is almost 227 million, and the number of searches per day is about 5.4 billion. All businesses are on the hunt for visibility, but who will be the first to appear on the search results page? 

In order to increase Google visibility, search engine optimization, non-paid advertising, and Google Ads, or paid Google advertising is advertising, is the way to go. But how do you use Google marketing to make it successful?

Marketing on Google is a skill and requires a thorough understanding of how Google Ads works and how to market effectively. If, for example, your marketing includes inappropriate keywords for your target audience or poorly designed campaigns, your banknotes will flutter in the wind.

Google Marketers Make These 5 Mistakes Frequently

1. Using the wrong keywords for the target audience

You already know your target audience, right? Effective marketing of all kinds is based on targeting your ideal customers - and so is Google marketing. 

When you start advertising on Google, you need to think about the keywords you want to appear for. This process is called keyword analysis: fishing for the keywords your target audience uses when searching on Google.

2. Carelessly designed campaigns

There’s that magic word again: cost-effective. Marketing is all about cost-effectiveness. While Google Marketing may ring in some ears like an expensive platform to market on, Google Ads is also very cost-effective when carefully designed and effectively optimized campaigns. Google Ads’ performance-enhancing features should also be taken into account when advertising. Cost-effective Google marketing requires knowing your target audience, creating professionally executed ads, and analyzing and developing results.

3. Poor landing pages

What happens when visitors click your ad? If you sell dog paw pads, you’d hardly direct a visitor to the homepage or the cat food section. But a surprising number of advertisers don’t put much effort into how well the landing page, or landing page, matches the content of the ad - and the keyword that the customer in shopping pants has used to try to find the products. Shoppers wearing boxers might be the buyers of trousers (unless they’re looking for trousers). 

4. Laziness in testing

Is laziness actually a mistake? Well, in any case, one of the most common sins of advertisers is the ineffective use of data. 

A good practice is to test different ad versions, track the effectiveness of different keywords, and of course, look at what your competitors are doing. 

The fastest route to the destination is often the best route, but Google marketing is more about the journey than the destination. That’s why constant testing and trimming your campaign at regular intervals are part of the hallmarks of a successful marketer.

5. Not measuring results regularly

Building quality conversion tracking for a website can be difficult, especially if the site is built on a seemingly user-friendly platform (like WordPress or Wix). However, that cannot be an excuse for an advertiser not to be aware of which ad messages, keywords, or campaigns are delivering the most return on investment and which are simply wasting money. 

The simplest way to save money on advertising is to turn off the bad campaigns - but if you don’t know which campaigns are the bad ones, you’re not at a more professional level than a mud-scientist.

Google marketing relies on two key components

1. Search Engine Optimization

Search Engine Optimization usually has one goal: to get a searcher to choose a page that ranks at the top of the search results. This page is, of course, the page that you want to be your own. 

Using Google marketing based on search engine optimization will bring in low-cost traffic and strengthen a company’s brand, but the flip side is that it certainly requires time and an effective strategy.

2. Keyword marketing

The keyword marketing of a website allows it to appear in search engines, regardless of its ranking in search results. 

There are several reasons why keyword marketing is worthwhile: the ads can be spun up quickly. You can measure the marketing results with infinite precision, and keyword marketing is easy to outsource. 

Kubla knows how effective Google marketing works and how to do it right - so outsource your marketing to Kubla’s Google professionals.

Google marketing costs a lot, so let’s see: how much does it cost?

Google makes it easier for small businesses to compete with larger ones in the market: budgets can be self-determined, with no minimum budget or monthly fees.

If Google marketing is done well, even a small budget can get good results. Google Ads spends precisely how much you can afford your marketing efforts. 

Keyword advertising on Google is based on Cost per Click (CPC) pricing, so you only pay for visitors who click on your ad. Google marketing allows you to invest your marketing budget wisely and works for even the slightest needs.

In Google marketing, you must both target and update consistently.

Google Ads doesn’t work without targeting. Proper targeting requires knowing your potential customers - what keywords do they use, what device they search on, and what time of day? 

In addition to targeting, you need to measure the results of Google Marketing. Google advertising results can be conveniently measured using free Google Analytics. 

Once Google Marketing has been targeted and the results measured, you still need to remember to improve them. You can further develop the business with the data collected, and soon campaigns will be running with staggering results!

Tip! Google Ads should be linked to your website analytics. Want to learn more about how effective Google marketing works? Contact Us!

Is it better to outsource Google marketing or do it yourself?

It depends on whether the entrepreneur has the time and skills, as Google marketing requires both time and cost-efficiency.

If your company’s marketing budget is in the region of a few hundred dollars per month, it may not make sense to outsource your marketing. In this case, the best advice for entrepreneurs is to run their own marketing and take part in training courses to develop and support their marketing skills. 

Again, though, it must be determined if the value of the time spent by the entrepreneur and the money spent on training will actually be more expensive than even partial outsourcing of marketing.

However, professional help is often needed, at least at the conversion monitoring stage. Conversion tracking is an integral part of Google marketing; otherwise, it is challenging to improve advertising and get results in the long term.

When a company’s marketing budget allows for an investment of thousands or thousands of dollars, outsourcing is definitely a wise choice to ensure that the money spent on advertising is put to good use. The Google Marketing tools are designed to give professionals a lot more!

The most important thing is that the entrepreneur invests in skills - whether their own skills or what the marketing agency has to offer. Kubla is a house full of digital marketing professionals with many skilled people to effectively manage your company’s Google marketing!

Let’s start with marketing that works!

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