Marketing Company for Instagram Marketing: Why You Need It? 

Instagram has 1 Billion+ users worldwide, with 130 million people clicking on the store from Instagram each month! We believe these states clearly show if you are looking to grow your business and increase sales, then Instagram marketing might be the solution for you. 

This blog post will answer the question, “Why do I need Instagram marketing for my business?” and how a marketing company can help you succeed on the sixth most visited website worldwide. 

Why Do You Need to Start Instagram Marketing Campaign For Your Business?

• You can post photos, videos, and even live video streams that are all curated for an ideal look of who you want to appeal to.

Instagram is mainly focused on visual content. Visual content has a 650% more engagement rate than regular web content. What an ideal way to get your brand in front of new people every day and show off what you offer!

• It’s also the perfect platform for sharing content with influencers or other businesses. MuseFind data shows that 92% of buyers trust social media influencers more than traditional advertisements and celebrity endorsements. Like Ariana Grande or Jeniffer Lopez, famous and trusted Instagram influencers can take your sales to a whole new level. 

Yes, affording celebrities like them can be out of reach for new start-ups. Hiring an experienced marketing company can get you the best value influencer on your budget.

• Instagram can help you find your target audience and make marketing more targeted. According to a survey from Forrester Research, companies get 58-times and 120-times more engagement on Instagram than Facebook and Twitter, respectively.

With proper knowledge of Instagram marketing, you can have a higher engagement rate and get your message out to the people who care about it.

• Keep your eye on your competitors. If you want to grow your business, it is crucial for you to take a look at the competition’s Instagram account. This will help you understand what they are doing and how you can do better than them in the future.

You can use Instagram to learn from your competition and understand their interaction tactics with their followers. Take a close look at their posting frequency, content type, and engagement tactics with the followers. Use the information you gathered to define your strategy more completely.

Steps of Developing an Instagram Marketing Campaign

Here’s a simple step-by-step guide to getting started with Instagram marketing. 

1. Create an Instagram business account and follow other users.

2. Add a bio to your account with links back to your website or social media pages.

3. Follow hashtags that are relevant to you or your business.

4. Post quality photos that are well-lit, high resolution, and have good composition.

5. Comment on other posts and like them regularly to build relationships with the people who follow you.

6. Interact with followers by liking their pictures, commenting on them, following them back, etc., for others to see that you’re interested in what they post as well.

7. Share content from other accounts so it can be reposted by people who follow both accounts.

Quick Tip: Use Instagram’s analytics tool to monitor the effectiveness of your campaign. This will allow you to optimize or eliminate posts that are not performing well. 

Actionable Tips for Instagram Marketing

If your company has an Instagram account, likely, you are already aware of its benefits. However, as a business owner or marketer, it’s essential to understand what these benefits look like in terms of real data and numbers. Below are some actionable tips for bettering your content on Instagram so that you can take full advantage of this social media platform:

• Use hashtags with care- choose relevant tags that will expand the reach of your posts while also using them sparingly (don’t use more than two per post). 

• Have a recognizable brand voice-  speak to customers in a manner they relate to best by expressing yourself authentically through photos and captions alike. 

• Post quality images regularly- Instagram is a visual content-based social network, so posting high-quality images regularly can create a positive feeling with followers.

• Consistently engage on a personal level (if possible) with your followers.

• Post product teasers before product release- This will build anticipation and excitement. Teasing your potential customers without requiring them to make a purchase is a smart business policy.

• Post behind the scenes content- This creates a sense of exclusivity, leading to followers feeling like insiders on your web.

• Use your audience to generate content- What about giving some of your great consumers the recognition they deserve. This way, they feel more privileged, and you get authentic and engaging content without much hard work.

How to Find the Right Marketing Company for Instagram Marketing Campaign?

Finding the right marketing company is essential because they will be in charge of your campaign. Here are some considerations to have in mind when you’re looking for the best fit;

1. You want to find a marketing company with experience with Instagram and understands what it takes to grow an account.

2. Make sure you’re on the same page when it comes to budget, deadlines, and deliverables.

3. Ask for references from other companies who have used them before - this way you can see if their work is good or not.

4. Once you’ve found a few companies that are interested in working with you, ask them about their process and timeline - this way, you’ll know if they’re a good fit for your needs.

5. When choosing which agency to go with, look at how much time they spend talking about themselves vs. listening to your needs and their pricing structure (what do all those numbers mean?).

6. Remember that quality matters more than quantity when it comes down to promoting yourself online! Ensure the agency knows exactly what kind of content they need to produce for each post, so there’s no later confusion!

7. Lastly, don’t forget that agencies are people too! They may not always be available 24/7 because life happens.

Looking for a marketing company that you can trust for your Instagram campaigns? As a marketing company, Kubla Marketing can make these tips into an actionable plan for you. 

Like ours, the best marketing companies have a range of Instagram marketing services to suit your needs. We can create and develop an original strategy for you or refine one you already have in place. All of our strategies are tailored to fit your budget and timeline without sacrificing quality. 

Our team is ready now! Contact us to find out more!

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