Forward, with eyes tied! The importance of analytics 

If someone tried to sell a shopkeeper a cash register that couldn’t keep track of dollars, they’d be laughed out of the shop. But somehow, in either digital world, the invisibility of dollars is accepted.

We’ve put together a series of five blogs on Google advertising planning, which cover digital advertising in a broader sense. You’ll find great tips for effective Google advertising in all of them:

1. Five questions and answers on Google advertising
2. Google Ads tips from an expert
3. Forward, with eyes tied! (The importance of analytics)
4. How to get more out of a small marketing budget
5. What makes a good landing page?

We’ve long wondered how it’s possible in 2021; digital marketing tracking has been made so difficult on the website platforms. One of my colleagues tried to get Google advertising tracking to catch up with the Dollars without success. 

It wasn’t the company; the “do your own online shop quick & easy” type of provider had simply made it technically impossible to do the tracking.

As a result, campaigning has to be limited to tracking the sales achieved. What remains unclear is which keywords and advertisements are generating thousands of dollars worth of sales and which are generating hundreds.

Importance of analytics with Google ads

If your business runs Google ads campaigns, then tracking is particularly important. Otherwise, the optimization of your advertising will be on very shaky ground. In this case, we recommend that you revamp your website as soon as possible. This way, you will get your measurability right!

If you are a local retailer and at the end of the day you don’t know which product/service brought you the most money, will you dare to invest in marketing following different approaches?

Yes. For the same reason, scaling up advertising to the fullest to achieve growth is missing the point. Even with the desire to grow, it’s hard to make the right choices in a blind market.

Are you interested in knowing how much money your digital marketing is making? If the answer is yes, we can help. Feel free to contact us, and we’ll help you get your marketing analytics and performance in order. You can find out more about our web analytics services here.

It’s the start of your business growth story, and we want to be part of it.

Contact us