Google Ad Grants Advertising 

Hello, representatives of charitable or non-profit organizations! Have you heard about Google Ad Grants?

Google Ad Grants - What is it about?

The Google Ad Grants program offers associations and organizations the opportunity to display advertisements in Google search engine users for up to $10,000 each month. You read that right - up to $10,000 every month.

Why do I get free advertising grants?

Google’s code of conduct is “do the right thing.” So we are sure that Google Ad Grants are one of several ways of Google doing the right thing. Thanks, Google! 

One can also think of Google possibly attracting organizations, associations, and foundations as customers by giving away free money. This way, different organizations will learn how to use Google’s tools, and some will get great results. 

With our help, several organizations are already getting great results. So even if the free advertising money were no longer available, some would continue to pay for advertising anyway. Hopefully, however, this free support will never be taken away, but let’s enjoy it for as long as Google Ad Grants are available.

Who qualifies for Google Ad Grants advertising?

Organizations and associations, including charities and trade unions, are eligible to apply. To be accepted for Google Ad Grants, an organization must meet specific Google requirements, including:

• The organization must be a qualifying charity
• The organization must meet Google’s requirements for non-discrimination and the acceptance and use of donations
• The organization must have a high-quality website that complies with the program’s website policy
• The organization must pass the Google Ad Grants pre-qualification process

The Ad Grants advertising account itself must also meet specific requirements. Campaigns must support the organization’s mission, and the account must produce measurable results. 

The account cannot use too general keywords, and therefore, for example, single-word search terms are not allowed. Advertising must be precisely geo-targeted and click-through rates must be at a reasonable level.

The Ad Grants program is a great way to increase your organization’s visibility in Google’s search engine and save on advertising costs. However, because of the above conditions, setting up and maintaining an account is not straightforward and requires a lot of knowledge and monitoring.

If you are interested in participating in the program, we would be happy to help you!

When will Google Ad Grants end?

Hopefully never. So there is no answer to this. Google is constantly making changes to the requirements and conditions of the program. Changes are made annually, and currently, in our experience, 70% of ad grant applicants never get advertising running on a budget of more than $100/month. 

Running Google Ads on the Ad Grants side is much more complex than running paid Google Ads, and as a result, Google Ad Grants requires considerable familiarity and time commitment. It is also easy to get your Google Ad Grants account closed by running low-quality ads or breaking the rules.

So be careful when building your ads so that your business Google Ad Grants advertising may never end, and you can get free advertising money up to $120,000 per year!

How can you lose your eligibility for Google Ad Grants?

You can lose your Google Ad Grants program rights by breaking the rules. So please read Google’s rules and recommendations carefully to make sure you get your application accepted. 

If Google accepts your application and gets your organization, association, or foundation into the Google Ad Grants program, remember to craft your ads according to the guidelines carefully!

How to proceed?

At Kubla, we have experience in opening and maintaining multiple Ad Grants accounts. The fastest and most efficient way to get started is to contact us.

Contact us