Customer Journey: Definition, Importance & Stages
What is a Customer Journey? How is it defined and, more importantly, why? I’m sure we all ponder these questions in bed at night until we can’t slee…
Influencer Marketing
Influencer marketing is 80% insight and 20% product or solution-focused speech. Influencer marketing has an impact, but isn’t that what all marketin…
Product Life Cycle in marketing
The modern consumer is as precise as a hawk - most want and demand to know the product’s life cycle. Values play a significant role in buying behavi…
Internal Marketing: Why It Matters To Your Company?
Yes, it is needed! Many businesses place all of their efforts into external marketing, thereby neglecting internal marketing. It is essential to tak…
Top five tips for webinar marketing
As webinars become more popular, webinar marketing has become an increasingly popular marketing tactic. Podcasts, audiobooks, and other audio conten…
Strategic Marketing - Enjoy The Hidden Competitive Advantage!
The strategy of marketing, as well as marketing in general in the USA, has greatly advanced. Marketing is now seen as a more holistic activity - it…
The Marketing Calendar
The yearbook is a great way to keep the pack together. Book it! The annual marketing book is also known as the annual marketing calendar or plan. It…
What is a Sales Funnel? Steps & how to create one
If you have worked in marketing for a while, you are probably familiar with the term sales funnel. For some, the sales funnel is commonplace and is…
Writing a good privacy statement - 4 things to consider
There has been controversy over the collection and processing of personal data for some time. Generally, people are unsure why all this information…
What is KPI and how to improve key performance?
Key Performance Indicator, or KPI, is a term used to describe marketing measurement. The most common pre-measurement step is to set targets because…
Affiliate Marketing- A Beginners Guide
Which way to make money would you choose… 10 hours of hard work or a lucrative night of sleep? It may sound like a good dream, but affiliate marke…
How to Set & Manage Your Marketing Budget
Marketing budgets are becoming an increasingly important part of acquiring customers for companies. Customers are constantly making purchasing decis…