Content Marketing - The Basics Every Marketer Should Know
Content marketing is one of the oldest forms of marketing and is, in a nutshell, all about providing your audience with interesting content. It’s …
Does Banner advertising still work in 2021?
Banner advertising is one of the oldest forms of advertising on the web. From time to time, the question is raised whether banner advertising stil…
The value proposition in business marketing
In short, a value proposition describes how a product or service will benefit its customers. A value proposition is different from your company sl…
Digital Marketing for Businesses - The Basics
Companies use marketing to promote their products and services, communicate their value proposition, and build their brand. As a concept, marketin…
How Much Should You Budget For Digital Marketing?
Modern advertising budgets can serve several purposes. Business managers often struggle to determine where to invest their advertising budget betw…
Best advertising methods for various digital platforms
There are almost limitless ways to advertise on digital platforms since customers are already using those. Digital platforms are constantly growin…
Why Email Marketing is Effective?
Email marketing is effective if you target the right audience for your business and focus on what benefits your customers receive. Don’t focus on …
What is Customer Segmentation in Marketing?
The concept of customer segmentation is dividing a company’s customer base into parts to target the right audience for marketing purposes in the r…
Digitalization - what does it mean for business?
Everyone is talking about digitalization these days. Digitalization is strongly visible in healthcare systems, for example, even at the government…
What is Brand Building and how is it done?
What is a brand all about? Why and how do you build one? 101 of brand building is right here to help you!
What is a corporate brand?
Markete…
What is digital marketing?
What is digital marketing? Today, most marketing is done through digital channels. In fact, digital marketing has almost completely replaced other…
Internet marketing and advertising for your business
Internet marketing and advertising options are endless today, and new channels are constantly being created. Choosing the most effective internet …