What is a Sales Funnel? Steps & how to create one
If you have worked in marketing for a while, you are probably familiar with the term sales funnel. For some, the sales funnel is commonplace and i…
Marketing Analytics
You can use analytics to develop the marketing strategy of your business and to allocate your marketing budget. Without analytics, it is almost im…
B2B Digital Marketing: All The Basics You Need
B2B marketing is quite close and comparable to consumer-facing marketing (B2C). However, there are a few things to bear in mind when planning your…
Writing a good privacy statement - 4 things to consider
There has been controversy over the collection and processing of personal data for some time. Generally, people are unsure why all this informatio…
What is KPI and how to improve key performance?
Key Performance Indicator, or KPI, is a term used to describe marketing measurement. The most common pre-measurement step is to set targets becaus…
Affiliate Marketing- A Beginners Guide
Which way to make money would you choose… 10 hours of hard work or a lucrative night of sleep? It may sound like a good dream, but affiliate mar…
How to Set & Manage Your Marketing Budget
Marketing budgets are becoming an increasingly important part of acquiring customers for companies. Customers are constantly making purchasing dec…
Content Marketing - The Basics Every Marketer Should Know
Content marketing is one of the oldest forms of marketing and is, in a nutshell, all about providing your audience with interesting content. It’s …
Landing page: Definition, Tips & Best Practices
The landing page is one of the most essential elements of effective digital marketing. The customer will always follow an advertisement to your we…
Does Banner advertising still work in 2021?
Banner advertising is one of the oldest forms of advertising on the web. From time to time, the question is raised whether banner advertising stil…
The value proposition in business marketing
In short, a value proposition describes how a product or service will benefit its customers. A value proposition is different from your company sl…
Digital Marketing for Businesses - The Basics
Companies use marketing to promote their products and services, communicate their value proposition, and build their brand. As a concept, marketin…