HubSpot Marketing - How effective is it?
HubSpot Marketing is an excellent alternative to inbound marketing as long as your company has budgeted tens of thousands of dollars per year. Hub…
The role of advertising in a company’s sales
Advertising is part of your company’s marketing communication, whose purpose is to promote your company’s products and services to potential custo…
The Key Features of an Effective Advertisement
Every advertiser believes that good ads increase customers and sales. It is not always the case that an ad will result in direct sales, at least n…
H2H marketing - what is it, and how can you succeed at it?
H2H marketing or human-to-human marketing is a much talked about topic these days. Few sources provide a simple explanation of what it’s all about…
Amazon Online Store
Amazon is the world’s largest online retailer in many ways. The company continues to grow steadily. For this long time, Amazon has led the way in …
Customer Journey: Definition, Importance & Stages
What is a Customer Journey? How is it defined and, more importantly, why? I’m sure we all ponder these questions in bed at night until we can’t sl…
Influencer Marketing
Influencer marketing is 80% insight and 20% product or solution-focused speech. Influencer marketing has an impact, but isn’t that what all market…
Product Life Cycle in marketing
The modern consumer is as precise as a hawk - most want and demand to know the product’s life cycle. Values play a significant role in buying beha…
Internal Marketing: Why It Matters To Your Company?
Yes, it is needed! Many businesses place all of their efforts into external marketing, thereby neglecting internal marketing. It is essential to t…
Top five tips for webinar marketing
As webinars become more popular, webinar marketing has become an increasingly popular marketing tactic. Podcasts, audiobooks, and other audio cont…
Strategic Marketing - Enjoy The Hidden Competitive Advantage!
The strategy of marketing, as well as marketing in general in the USA, has greatly advanced. Marketing is now seen as a more holistic activity - i…
The Marketing Calendar
The yearbook is a great way to keep the pack together. Book it! The annual marketing book is also known as the annual marketing calendar or plan. …