Internet marketing
Internet marketing is a buzzword that refers to all marketing via digital channels. In the beginning, it meant practically only banner advertising…
Dare to taste different
Do a 5-minute exercise: go to Google and search for a service in your industry like a customer who has no prior knowledge of the options available. …
Experience economy in Singapore
The Experience Economy has been talked about for at least 20 years, ever since Pine & Gilmore published their book Experience Economy. The place…
Everything else can be replaced, except physical contact!
A visit to Habitare (furniture, interior design, and design trade fair for professionals and the public in Helsinki) inspired me to reflect on onlin…
What makes a good banner ad?
The use of display advertising in digital marketing is becoming increasingly important. It is an effective way to remind people who have visited you…
Four building blocks for a sustainable marketing strategy
In his keynote speech, Amazon founder Jeff Bezos said how he is often asked: what will change in the next 10 years? But he wished he was asked a fun…
Kublans working remotely in Croatia
We tested remote working by leaving the whole Kubla team in Croatia for a week. The ancient city of Split on the Adriatic Sea provided a stunning se…
Forward, with eyes tied! The importance of analytics
If someone tried to sell a shopkeeper a cash register that couldn’t keep track of dollars, they’d be laughed out of the shop. But somehow, in either…
Powerful marketing on a small budget - how to get more out of your marketing budget?
We’ve put together a series of five blogs on Google advertising planning, which cover digital advertising in a broader sense. You’ll find great tips…
Partial outsourcing of marketing services
Marketing has become much more digital recently with new channels and content, but one cannot underestimate its need in businesses. Every business n…
The impact of video on marketing
We put together a series of five blogs to help businesses plan their social media marketing:
Five mistakes you make in social marketingThe impact…
Dark Social - What is it, and why does it matter?
Dark Social Sharing is a topic that pops up among marketers from time to time. In a way, we fight against it, but we are also with it. The most bene…